‘Transformers: Age of Extinction’ Viral Site and Poster Revealed

Published 9 months ago by

transformers age extinction trailer Transformers: Age of Extinction Viral Site and Poster Revealed

Paramount’s marketing for Transformers: Age of Extinction shifted into overdrive these past two days, beginning with the release of a new poster – featuring human star Mark Wahlbeg wielding some kind of Cybertronian sword/gun hardware… er, thing – then following up with the first theatrical trailer, boasting such memorable sights and feats of spectacle as Optimus Prime pimp-slapping a Dinobot (in all seriousness, the trailer’s pretty cool, no matter how the actual movie turns out).

Age of Extinction is the fourth installment in the extremely-lucrative (though critically-derided) live-action Transformers movie franchise, picking up some odd number of years after the finale to Transformers: Dark of the Moon, which left the metropolis of Chicago in ruin.

As the Age of Extinction trailer emphasizes, this new chapter will very much address the aftermath of that event; that includes the U.S. government leading a campaign against the Autobots and Decepticons as dangers to human society (Pat Novak would surely disapprove of such thinly-disguised robo-phobia).

One screenshot in the Age of Extinction trailer (see the header image) not only alludes to that plot element, but it also contains a billboard with the tagline “REMEMBER CHICAGO” and a phone number (855-363-8392) than you can call, for a special “Easter Egg” treat. Similarly, the movie’s official viral website has been launched, featuring the poster included below.

There’s not really anything else to the Age of Extinction viral site yet, though you can “Join the Fight” and sign up to receive future emails updates on the viral campaign and film in general.

[CLICK FOR FULL VERSION]

transformers 4 viral poster 700x425 Transformers: Age of Extinction Viral Site and Poster Revealed

One of the film’s costars, Titus Welliver, has indicated that the new Transformers installment may well be the most “adult” in the series thus far – something that both the Age of Extinction trailer footage and viral marketing angle likewise point to. Furthermore, director Michael Bay and screenwriter Ehren Kruger (who also wrote Dark of the Moon) now seem willing to treat the Transformers mythos with more respect, on the whole.

As far as non-CGI characters go, hopefully there will be more screen time devoted to humans hunting down Optimus Prime and his peers, much less time dedicated to ham-fisted melodrama - Wahlberg and his daughter’s (Nicola Peltz) coming of adult age, to be exact – and, in particular, those crude Looney Tunes-esque antics that Bay favored in previous installments (see: Ken Jeong jumping Shia LaBeouf in the bathroom, Sam’s mother eating pot-filled brownies, etc., etc.).

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Transformers: Age of Extinction opens in U.S. theaters on June 27th, 2014.

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TAGS: transformers, transformers 4

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  1. Remember when Sandy gave the best picture 3 stars? haha jk.

  2. I’m a TF geek and cannot wait for this movie. I love the other three, despite what the haters say. These movies are so fun to watch.

    • I’m with you Aaron.

      • I’m not.

        I’ll watch anyway when it’s on TV in the hope it’s actually good this time. I guess not having Shia is a massive improvement already.

    • Wholeheartedly agree.

    • Yes. The cynics can suck rope. I loved all three, especially revenge of the fallen. I liked the pot brownies, the enemy scrotum, and OP kicking the crap out of three decepticons at once.

      To anyone who insists on movie “mythos with more respect, on the whole” go watch Gravity, or 12 years a slave, and leave my entertaining popcorn movies the hell alone.

    • Agreed they may not be perfect but they are fun movies to watch.

  3. “Ken Jeong jumping Shia LaBeouf in the bathroom, Sam’s mother eating pot-filled brownies.”

    Those were actually the second best scenes of those movies. The best scenes featured a ultra hot Megan Fox (before she had that weird face accident).

    • Then you aren’t actually interested in Transformers at all, you just love Michael Bay.

  4. Just Bring it on! Huge Transformers fan don’t care what anyone has to say! I think this looks epic! G1 Optimus Prime practically, a more serious tone The Transformers are dangerous! we never seen that even in the cartoons!

  5. Lets see if this one can surpass Dark of the Moon…

    I dont think so. plus, DOTM is actually one of the few films that looks JAW-DROPPING in 3D.

    • Titus Welliver is a great actor and he is highly underated. I think he is the John Turturro for the new series. Hopefully Tyrese cameos as Epps. Yeah, everything sucked about DOTM but it was amazing in IMAX 3D. Props to ILM and whoever worked on it. if they do a marathon of the trilogy in IMAX before the premiere of Age of Extinction I’m definitely going for the eye candy!!

      • Trilogy Marathon!!! I’m with it.

        I’d like to see these thrown in there too.

        Transformers: Last Stand

        Transformers: Apocalypse

        Transformers: Future Cast

        • Oops… I forgot these. :)

          Transformers5: Wrath of Primes

          Transformers4: Trial of Unicorn

          Transformers6: Rise Of Galvatron

  6. The only thing about this that I don’t get is Wahlberg seeming to ‘wake up’ or bring Optimus back to life with jumper cables. I thought only Energon or the ‘Matrix of Leadership’ could re-vitalize an Autobot or Decepticon.

    Either way, it looks pretty freakin’ awesome. Although I loved the other movies (#2 not so much), it’ll be nice to see an ‘adult’ version.