We’re coming down to the final month before Transformers: Age of Extinction hits theaters, which means that it’s time for Paramount’s big marketing blitz, complete with tie-in merchandising and promotion. A new Transformers 4 trailer is on the way, but we get a first look at some new footage thanks to this latest Age of Extinction TV Spot, which features music by the hit group, Imagine Dragons.
The TV spot does recycle footage that we saw in the Transformers 4 teaser trailer, but it also offers a higher ratio of robot action (as opposed to human drama), which is the real selling point of this franchise.
We get recycled looks at Optimus Prime battling Galvatron (only to be shot through the chest by new villain Lockdown), and new Autobot Slingshot popping a parachute in the air to do some hover-sniping – as well as the big money scene of Optimus Prime battling Dinobot leader (and fan-fav character), Grimlock. In addition to that old business, the Imagine Dragons TV spot does offer the following new material as well:
- A first official look at the robot form of new Autobot, Hound.
- A shot of Grimlock’s iconic fire breath.
- A scene (presumably climatic) of Optimus Prime riding Grimlock into battle through an urban metropolis.
- SEE More new Autobot Images HERE.
- (PS, at the :15 mark of the video – does that look like recycled Transformers 3 footage? We know Bay likes to pull that trick in his movies…)
We’ve been promised that Transformers: Age of Extinction is going to be a new beginning for the franchise, with a darker more serious approach to the material. An alleged script synopsis leaked almost a year ago now seems all but confirmed by all the elements of the film we’ve seen so far, but other elements of the film still have us concerned that, at the end of the day, what we’re going to get is just another Michael Bay-brand Transformers movie which is fully in step with the mistakes of the previous three installments. Aside from a swollen cast of human characters (with actress Nicola Peltz’ shrill cry of “Daaaaaaaad!” replacing Shia LaBeouf’s “Bumblebeeeee!”), the robot characters seem to carry hints of the same kind of ridiculous on-the-nose character stereotypes we’ve seen before (ex: Jazz).
Take, for example, the new Autobots Hound and Drift: the latter is a Samurai-themed warrior bot, while the former is an old war machine in the vein of the deceased Ironhide. In the case of both characters, their facial designs and mannerisms seem like thin stereotypes of a Japanese warrior and old army commander (complete with cigar in mouth). Sure, having celebrity voices like Ken Watanabe and John Goodman will probably help sell these two characters to fans – but why alien robots would feel the need to speak in Japanese language/accents or smoke cigars is beyond us. And we’re not exactly counting on the movie to provide us with airtight explanations on that front; just more silly stuff for the sake of it, probably…
Hopefully the characters get more distinct personalities (and sufficient development), but after so many times around this track, we reserve the right to retain a healthy dose of skepticism.
Transformers: Age of Extinction will be in theaters on June 27th.