A lot of fans are, well, NOT FANS of the new trend in blockbuster movie marketing, wherein studios and TV outlets release previews of upcoming big trailers – essentially creating a preview for a preview. Naturally this has led to the humorous prediction that we’ll soon see previews for previews of previews (and so on); but I digress. Obviously from the video above people are following this new marketing design – and it must be working, because it certainly shows little sign of slowing down.

The next big trailer coming to the Web is Transformers: Age of Extinction, a brand new chapter in Michael Bay’s Transformers movie franchise. While in recent weeks we’ve confirmed some pretty interesting (and fan-servicing) facts about the film, the Transformers 4 Super Bowl trailer was pretty light on extensive plot details. However, with the exception of a brief bit of dialogue from star Mark Wahlberg, this preview for Entertainment Tonight‘s exclusive Transformers 4 trailer debut is basically a rehash of the Super Bowl trailer with voiceover from someone who sounds like he knows little about the film he’s talking about.

Look for the full Transformers: Age of Extinction trailer to premiere this week – along with some MUCH better analysis for your time, which will be featured here on Screen Rant. According to Alberta, the trailer will be 2:22 and rated PG.

Transformers 4: What We Know So Far

The Human Characters: Mark Wahlberg plays a gearhead/tinkerer named Cade Yeagar (terrible name) who comes in contact with a piece of Cybertronian tech that attracts all kind of heat – both human and alien – to his farm. That puts not only Cade but his daughter Tessa (Nicola Peltz) and her hot-rod driver boyfriend Shane (Jack Reynor) in the crosshairs – alongside an arrogant designer named Joshua (Stanley Tucci) who is reverse-engineering his own Transformers using leftover parts from the first trilogy (sure that ends up well). Of particular worry to the human protagonists are the machinations of government man Harold Attinger (Kelsey Grammer) and his henchman Savoy (Titus Welliver).

BONUS: Here’s a new poster from the film featuring Wahlberg as Cade Yeagar. CLICK the IMAGE for a bigger version.

This poster looks like one of those that will connect with other posters for a wider banner image. The two obvious questions this particular segment raises are:

  1. What is that strange weapon Cade is holding? Is that something he fashioned out of Cybertronian tech?
  2. What is that strange vessel in the background? Obviously it’s Cyberetronian, but who down inside of it? Friends or foes?

The Autobots: Franchise staples Optimus Prime and Bumblebee will be back, but Hasbro has to sell toys, and that means introducing new action figures character to movie universe. Fans have been most vocal about the fact that The Dinobots will be in the movie, including iconic Dinobot leader Grimlock, who made a big debut at the end of the Super Bowl trailer. Also coming to the Autobots side are the Samurai warrior-bot Drift, heavy arms guy Hound, and Crosshairs, the parachuting Autobot seen in the video above.

Pictured below (in order): Drift, Hound and Crosshairs

The Decepticons: The Decepticons could also be getting some Dinobot help (that’s not confirmed yet though), but even without it, they’ll have a new leader in Galvatron, and a new warrior in Lockdown, aka “Gun Face” from the trailer preview.

Pictured Below (in order): Galvatron and Lockdown

The Story: As stated in the human section, the story that we know of so far picks up years after the battle of Chicago, where the government is apparently now using Transformer tech to design their own robots. When Cade Yeagar activates a pivotal piece of Cybertronian tech, he invites all the wrong attention from Decepticons and ruthless factions within the government.

Transformers: Age of Extinction will be in theaters on June 27, 2014. Check back this week for the full trailer!

Sources: Alberta, Paramount