Transformers 3 NOT in 3D… Just Kidding! You Knew it Would Be

Published 4 years ago by , Updated July 31st, 2013 at 10:30 am,

transformers 3d header Transformers 3 NOT in 3D… Just Kidding! You Knew it Would Be

At this stage in the game, everyone should assume that every movie made from this point forward will be in 3D.  Action films in 3D? Of course. Sci-fi and horror in 3D? You know it! Comedy, animation, period dramas and rom-coms? Well duh! Adding 3D to any film immediately increases the price per ticket and since Hollywood is in the business of making money, it isn’t a hard stretch of the imagination to see that theaters will be full of nothing but 3D films over the next couple of years.

Take for example this latest news from Variety regarding Transformers 3. After the huge financial success of Avatar, Paramount is pressuring Michael Bay into filming the third installment of his blockbuster franchise in 3D. As /Film points out, Bay was an outspoken critic at ShoWest of using the technology, saying he thought “it might be a gimmick.” Additionally, Bay doesn’t think his film style matches up with 3D cameras:

“The way I shoot is too aggressive for 3D cameras. It’s a time consuming thing,” said Bay. “Who knows… It might be a fad. I’m kinda old school. I’m old school because I like to shoot on film. I like anamorphic lenses, and that is old school.”

Saying 3D is a fad is like saying Technicolor will go the way of the Dodo after a couple of years. 3D technology, like it or love it, is here to stay. Now that the process has been streamlined and made easier to add in post production, audiences should expect to be completely inundated with weapons, horses, bullets, blood, mud, cars, planes, fish, robots and whatever else the feeble mind of a Hollywood exec can dream up to be thrown at them for the additional cost of $3.

I’m glad to see that Bay is sticking to his guns and will make Transformers 3 a non-3D movie. But wait; Variety is reporting that there have been discussions among Bay, Paramount and Industrial Light & Magic about going 3D.” That’s the way to show them Mike! Don’t bend to their monetary will…sigh. Just goes to show you that no matter what someone says, their mind can be changed for the right amount of money (which explains some of those photos of me in college.)

Transformers 2 was the 2nd highest-grossing film of 2009 and it wasn’t even in 3D. It received horrible critical reviews and was the center of much controversy regarding adult content and some politically incorrect characters.  Even with all that going against it, Transformers 2 brought in a hefty $835 million worldwide. So why does Paramount feel it’s necessary to make the 3rd film in 3D? To quote my boy P-Diddy “It’s all about the Benjamins!”

They aren’t trying to make the film better or more enjoyable; they aren’t even trying to sell more tickets. The only reason Paramount wants to go 3D is for the additional boost in profits. Assuming that Transformers 2 had been done in IMAX 3D and had sold the same amount of tickets that Avatar did, Paramount could have conservatively seen an additional $250 million in worldwide sales. That’s not a bad return on a meager $500K to $1 million investment.

What do you think about all the 3D over-exposure and using it in Transformers 3? Is the extra price worth the extra content or is it just a waste of time and money?

Transformers 3 will explode onto screens in 3D July 1st, 2011.

Follow me on Twitter @Walwus

Source: /Film, Variety

TAGS: transformers 3

25 Comments

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  1. HAHA, that was a GREAT joke

  2. Can we not have robot heaven again? My jaw dropped and ruined the movie (it was a bad movie anyway, but the action makes up for the acting/story/everything else) when robot heaven hit. Then I forgot about it and rented it……

  3. Michael Bay may have had a few bad days in the awards department with multiple Razzie nominations and only one Oscar nod but he is laughing all the way to the bank with an estimated 2009 earnings of $125 million thanks to the success of Transformers: Revenge of the Fallen and other movies. The info is from a Vanity Fair's Top 40 Hollywood Earners article for 2009 that breaks down the probably sources of revenue for the big players in Hollywood.

    Here is Bay's breakdown:
    Estimated 2009 earnings: $125 million
    - $75 million: Transformers: Revenge of the Fallen (back-end profit participation for directing and producing, based on worldwide box-office gross of $835 million)
    - $28 million: Transformers: R.O.T.F. (share of estimated $280 million in DVD revenue)
    - $12.5 million: Transformers: R.O.T.F. (share of toy and other licensing royalties)
    - $4 million: Friday the 13th (back end for producing, based on worldwide gross of $90 million, and share of DVD)
    - $2 million: The Unborn (back end for producing, based on worldwide gross of $77 million, and share of DVD)
    - $2 million: A Nightmare on Elm Street (fee for producing inexplicable remake)
    - $1.5 million: Royalties from older films, other income

    Remaining Top 10:
    2) Steven Spielberg – $85 million ($15 of which from TF2)
    3) Roland Emmerich – $70 million (for 2012)
    4) James Cameron – $50 million (more coming for 2010 Avatar grosses and DVD sales)
    5) Todd Phillips – $44 million (for The Hangover and Due Date)
    6) Daniel Radcliff – $41 million (for Harry Potter Deathly Hallows films)
    7) Ben Stiller – $40 million (various movies)
    8) Tom Hanks – $36 million (Angels & Demons, Toy Story 3, etc)
    9) JJ Abrams – $36 million (Star Trek, Morning Glory)
    10) Jerry Bruckheimer – $35.5 million (The Sorcerer's Apprentice, etc)

  4. 3D stands for $3 more per ticket.
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    .INK is getting annoyed.

  5. Just let Michael Bay do his own thing! The last time when he was listening to the fans of Transformers (they wanted more robots, more fights…) everybody was too hard on him and the movie! Remember how everybody enjoyed the first movie? What ever he decides to do, he has my support. Personally, I LOVE both Transformers movies, they were really, really fun and I CAN'T WAIT FOR THE THIRD!

  6. More like $5 more where I live, INK. I paid over $15 to see Avatar in IMAX 3-D (versus $9.50 regular 2-D version). It was awesome, but I will not be spending that much for a film again. I just hope that the filmmakers still try to film a wondeful movie instead of relying on the 3-D gimmick for their films. As flawed as ROTF was, it was still visually stunning and fast-paced. I actually enjoyed it way more than I thought I would after reading all the negativity about it on here.

  7. “At this stage in the game, everyone should assume that every movie made from this point forward will be in 3D. Action films in 3D? Of course. Sci-fi and horror in 3D? You know it! Comedy, animation, period dramas and rom-coms? Well duh! Adding 3D to any film immediately increases the price per ticket and since Hollywood is in the business of making money, it isn’t a hard stretch of the imagination to see that theaters will be full of nothing but 3D films over the next couple of years.”

    I can't tell if you're being sarcastic or serious with that statement. I'm HOPING sarcastic because I'm just not entirely sold on films absolutely going in that direction. At least, not yet, and not in all genres.

  8. I was being sarcastically serious. Does that help?

  9. I can't wait for the “Weekend at Bernie's” reboot in 3D…

  10. I really want a decent transformer movie this time round but maybe if Bay absolutely messes everything up they could go the sony route and reboot? ah god hollywood is a sad business.

  11. I honestly dont care for 3D. its just a way to jack up the ticket price (as if $6-$10 a ticket isnt enough). plus the glasses are annoying and (if theyre the red and blue style glasses) the color screws everything and takes me out of the movie more than it takes me in.

  12. Dont care if its 3D or not, just want it to be the best possible film it can be, I think
    the third film should go all out. The Budget should be at least in the 250-280 million range. I think all the bots should get more screen time, except the twins, more Megatron, more Starscream, more Prime, more Ironhide, more Ratchet, Bee will get the same amount as the other two films, more SOUNDWAVE, should have never killed off Ravage in the 2nd one. It will be interesting to see what bots show up for the third one. I dont really believe Michael Bay when he said the third film will have less explosions, SAY WHAT?? It can have a better story and still keep the PUNCH.

  13. Hey INK does this mean you have the three D Tees?? ;)

  14. 3D or not brings to mind an old saying when it comes to BAY. You can polish a turd, but it the end it's still sh**. I'm waiting for the reboot of this franchise, and won't waste any money at the theater….. Ya right, as much as I hate to admit it, I'll be there on opening night, but on the 2D version. Bay moves the camera around to fast, and I don't want blurrs flying at me…..

  15. $5 more? I probaly would have had to skip it. Would have meant $20 more at the movies. Yikes.

  16. Not currently … but that is a good idea …. Hmmmmm …
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    And know you can't have any royalties. :)

  17. So is it for sure 3D now? Either way I won't see it. If I do see it it will only be so I can write an honest bad review on it. “Revenge of the Fallen” was terrible. It had to be one of the worst “films” I have ever seen in my life. 3D would just make it even worse, just look at all the Razzies that “Revenge of the Fallen” was nominated for! I don't think Michael Bay is a good director, but I respect him for not wanting to use 3D, but… if he ultimately listens to the studio and the third film is in 3D, then all respect (which isn't much) for Michael Bay will be lost. It's like when Megan Fox tried to be like “Oh no Michael Bay is awful and Transformers 2 sucked!”, but you know she's on for Transformers 3… Plus she was a big reason WHY the second film was so terrible.

  18. i hate wearing the 3d GLASSES i could care less for 3D, i still like watching movies on 35MM Film best

  19. Wow….

    ..

    just wow…

    Is there a single movie coming out from now on that's not either a reboot or in 3D???

  20. Gee, and to think of all the criticism this movie has received, they(including Bay) decide to add insult to injury by putting all those MTV action scenes, robot testicles, dog humping scenes all in “glorious” 3D.

    Amazing what Hollywood would do for an even BIGGER buck.

  21. INK – Great analagy for 3D! 3 Dollars more (I'm LMAO)

  22. will transformers 3 be about “saving the universe”; as donnie darko was non-fiction??
    -I can`t wait for another round of mocking psychological patiens.
    click was better than ROTF……….
    anyway, rich people do what they want, Michael bay can pretend to be a stranger than fiction judge whenever he wants. Michael has balls. Great.

  23. Keep it 2D. Why does everything NEED to be in 3D. I've seen a few movies now using this technology, and after some time, it can give people headaches. Although cool at times, it's not all it's cracked up to be for an entire film, and one of this magnitude..?? No way. KEEP IT SIMPLE, traditional, and to the point Mr. Bay! Turn this into one amazing #3 film.. and I'll be the first one in line..

  24. Michael Bay is just CONSIDERING putting TF3 in 3D. He's currently running tests on how the dirt and wood would look in 3D. Bay is trying to make TF3 as immersive as possible without all the gimmicky “In-your-face” 3D. He also said that if he does TF3 in 3D, he's going to ask for 3D cameras, instead of the post-production 3D conversion.

  25. Michael Bay is just CONSIDERING putting TF3 in 3D. He's currently running tests on how the dirt and wood would look in 3D. Bay is trying to make TF3 as immersive as possible without all the gimmicky “In-your-face” 3D. He also said that if he does TF3 in 3D, he's going to ask for 3D cameras, instead of the post-production 3D conversion.

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