This weekend will not only see North America’s most-watched sporting event of the year in the Super Bowl – which is expected to break all previous attendance and viewership records – but it also will offer the biggest line-up of first-look movie trailers and TV spots for the biggest films of the year, including of course, Transformers: Dark of the Moon.
Super Bowl supporting veterans Michael Bay, his Transformers franchise and GM will again partake and we already have our first look at one of their viral-esque commercials. Pulling us out of the semi-seriousness tone of the 1969-based Transformers: Dark of the Moon teaser trailer, this TV spot brings us to a little car dealership preparing for their Super Bowl weekend car deals. Check out Bumblebee in action.
Come on down for the Super Bowl Xtravaganza Sale!:
Bumblebee doesn’t seem like seem like such a friendly hero in this Transformers 3–Chevy ad. Imagine him (it?) picking up Megan Fox and tossing her off a cliff in Transformers 1 when her character, Mikaela Banes, pops the hood to take a peek at the engine. In the end, that’s what happened anyway since she’s been seemingly exiled from Michael Bay’s franchise.
Want to know why only the biggest and best trailers get a chance to air during Fox’s (previously ABC’s) cash cow sporting event? Each 30-second spot costs around$3 and doing the math, a full 2-minute movie trailer runs a studio $12 million. As ridiculous as these costs may seem, that’s what you pay to advertise to the biggest audience possible.
Other films buying a chance to showcase a teaser for their stuff during the Super Bowl include the highly anticipated Captain America: The First Avenger, X-Men: First Class, Super 8, Pirates of the Caribbean 4, Thor, Cowboys & Aliens and many more before, during and after the game.
Can Michael Bay succeed in making up for the mess that was Transformers: Revenge of the Fallen?
Transformers 3 hits theaters July 1st, 2011.