Now you may be thinking: “But Kofi, that’s only about a month before Transformers 2 hits theaters on June 26, 2009!” And you would be correct: it does seem like a slim window of time in which to lure audiences into the theater.
But then again, a lot of the marketing work for Transformers 2 is already being done… literally as I type this.
Whether you love it or hate it before you’ve seen it, the Internet is keeping Transformers 2 in the mouths and minds of a lot of people. Why would the studio spend money on half a dozen trailers and two-dozen TV spots when every piece of concept art, location art, production stills, video clips and behind-the-scenes news is being distributed amongst the public for free?
Also lets keep in mind that this is a sequel we’re talking about, which means that, excluding the percentage of people who hated the first Transformers, (95% of whom are apparently either readers or writers here at Screen Rant,) the second installment already has a sizable built-in audience.
Concept Art from Transformers: 2 Revenge of the Fallen
Finally, as /Film pointed out, the first full trailer for Transformers debuted before Pirates Of The Caribbean: At World’s End, which was released in May of 2007; roughly a month before the first Transformers movie. So really, all we’re seeing is the same game plan as last time being put into action.
Still, May 2009 is a long time for me to wait to see Devastator rage on the big screen. Of course, a teaser trailer for Transfomers: Revenge of the Fallen is rumored to be hitting theaters this winter, but don’t expect to see anything too cool, there. Just buckle down like I am, and wait for May to get here.