See An Hour of Toy Story 3 For Free… If You’re A Student

Published 5 years ago by

toy story 3 header See An Hour of Toy Story 3 For Free... If Youre A Student

Well this is a nifty marketing idea that may or may not pay off for Pixar:

If you’re a student at one of a select list of universities in the U.S., and have an appetite to see Woody, Buzz Lightyear, and all the other classic Pixar toys back on the big-screen, then you might be able to watch the first 65 minutes of Toy Story 3 almost two months before its release.

The closest thing to this kind of advanced marketing was last year’s “Avatar Day,” when people all across the world were treated to a free 15-minute screening of James Cameron’s film. But if I’m not mistaken, this Toy Story 3 campus tour is the boldest example of such marketing, which is being unofficially dubbed “cliffhanger marketing.”

Showing over half the film is certainly strange, but I assume the idea is to hook the 18-30 student demographic that may not be part of the film’s guaranteed audience. Sure, the kiddies (and their parents)  will flock to see the latest Toy Story movie but will students? (I am one, by the way, it’s a busy life!)

Unfortunately for the rest of us, the screenings are only open to university students attending certain schools in the U.S. (sorry international folks). If you happen to be a U.S. university student, you can head over the Disney Pixar Facebook page and check to see if your school is listed. If you see your school, click the link and you’ll get the location info.

If you do happen to be one of the lucky folks eligible, you will need to bring a valid student ID with you to the screening. A disclaimer notes that the screenings may be overbooked to ensure capacity; admission is on a first-come-first-served basis, so make sure you get there early to ensure you get a seat!

Toy Story 3 image2 570x319 See An Hour of Toy Story 3 For Free... If Youre A Student

For those not eligible for tickets, it’s still worth heading over to the Facebook page as there you’ll see three cool new promo clips for the movie (Hint: refresh the page to see each one).

I don’t know about you, but it seems strange to me that they’re choosing such a big, widely appealing movie like Toy Story 3 to try out this “cliffhanger style marketing” on. To me it seems more suited to a movie that a lot of people don’t know a helluva lot about (Inception, anyone?). Isn’t Toy Story 3 guaranteed to get people filling theaters no matter what?

What do you think of this cliffhanger marketing? Are you lucky enough to be eligible and will you be attending one of the screenings? Or will you just wait for the actual release of the movie and avoid the tease?

Toy Story 3 opens on June 18th, 2010.

Source: Disney Pixar Facebook Page (via /Film)

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  1. Why wouldn't University students want to see Toy Story 3? For students my age, the first films were released when we were kids, when we were just like Andy, with our rotation of favorite toys. And now Andy's going to college too, it's like we've grown up together. Personally, I'm even more excited for the film than my 5 year-old little sister is.

  2. Lmao. I completely agree with you, I was about to say the exact same thing. We, in a way, grew up with Andy.

  3. I personally don't understand why Disney is showing over the first hour of the movie, makes me wonder how long the movie actually is. I love Toy Story, so I won't mind sitting there for 3 hours watching the entire movie. I just hope that this screening doesn't show the entire movie except for the last few minutes because that would just be stupid. In this way I think they would actually loose money because the students could just wait until it comes out on dvd to watch the last few minutes.

    I am actually a student and my school is on the list, so I will most definitely be in there watching the movie and I can't wait!! So glad its free!!

  4. I feel like that would annoy me. I get the idea, tease people with most of the movie so that they pay to see the rest, but if I'm going to make the effort to go out to my local theatre, I'd want to see an entire movie, free or not. Going out just to feel irritated by the end of the night doesn't sound like my cup of tea (plus, I've already been on that date… a few times).

  5. Haha, I never thought of it like that. Actually, I don't know why I didn't since I have loved Toy Story since I was about 5 (when it came out) and now I'm in University and it's near the top of my most anticipated list.

  6. So it sounds like we're actually the exact same age. So, we're pretty much on the same page.

    I still remember taking my Buzz Lightyear action figure to the movie theater with me to see the first Toy Story, and then bemoaning that mine wasn't nearly as cool as the one in shown in the film.

  7. What a rip…….Even some of humor is adult…..guess who enjoys watching Toy Story? When they said students I thought 2nd to 4th or 5th grade…..

  8. I was about five also when the movie first came out. I remember the day when a man came to my house with a bag of vhs's(throwback!), and Toy Story was one of the movies me and my siblings picked out and I've been hooked ever since.

    Andy was about 5 in the beginning of the movie. This movie is about him going away to start his freshman year of college. I am currently in my first year of college. I love how they incorporated the real amount of years that went by in the real world with the film. We literally grew up with him, and now that we are older we can realize how much we all actually relate to him and his love (deep down inside) for his old toys.