Walt Disney Studios and Marvel Studios’ Avengers: Age of Ultron opens in European markets this week (ahead of its U.S. bow next week). No surprise, the Mouse House is going to use the superhero film event to promote its upcoming major tentpole release, Tomorrowland, arriving late next month. A six-minute preview for co-writer/director Brad Bird’s new film will be attached to select IMAX prints of Age of Ultron in theaters, as has been officially announced by the Walt Disney Company.
Meanwhile, the newly-released third U.S. trailer for Tomorrowland shall no doubt be attached to most non-IMAX prints of the Avengers sequel in theaters – something that guarantees a whole lot of additional exposure for the sci-fi/fantasy adventure, starring Britt Robertson (The Longest Ride) and George Clooney. Tomorrowland is on course for a solid opening at the worldwide box office, but the latest marketing push should only propel Bird’s movie higher (in terms of ticket sales).
Give the new Tomorrowland trailer a watch, above.
The latest Tomorrowland trailer contains much of the same great action-packed footage that was featured as part of the movie’s New York Comic-Con panel in 2014, showcasing one of the movie’s first major set pieces/action sequences – the attack on Frank Walker’s (Clooney) house.
For those just tuning in: Robertson plays Casey Newton, a science-loving teenager who learns of the existence of Tomorrowland – a fantastical yet enigmatic world that exists somewhere in time and space – via the Tomorrowland pin (seen throughout the film’s trailers to date). This leads her to seek out Frank, a reclusive inventor who, once upon a time, visited Tomorrowland… and gets pulled into a mission to save the place and its “vision of the future”, with Casey.
Refreshingly, the Tomorrowland trailers have focused on what appears to be the first half (or so) of the film – revealing little to nothing about what happens once Frank and Casey make their way to the eponymous setting. There are more intriguing mysteries that the movie’s previews have only teased; be it the identity of the androids glimpsed in the latest trailer or how characters such as Athena (Raffey Cassidy) and David Nix (Hugh Laurie) fit in the story – and whether there’s more to them than meets the eye.
Tomorrowland co-screenwriter Damon Lindelof (Prometheus, The Leftovers) is somewhat infamous for working on projects that offer payoffs that don’t really live up to the strong build-up that proceeds them. However, with Bird (co-writer/director of The Incredibles and Mission: Impossible – Ghost Protocol) having both collaborated on the script and called the shots here, there’s reason to believe Tomorrowland will be a Lindelof venture that earns more universal praise – becoming yet another hit for Bird (see also: The Iron Giant), at the same time.
Tomorrowland opens in U.S. theaters on May 22nd, 2015.
Source: Walt Disney Studios