The first teaser for Thor: Ragnarok claims the title of most viewed Disney trailer in its first 24 hours. With a November release date rapidly approaching, Marvel finally decided to unveil the first Thor: Ragnarok teaser trailer yesterday. It delivered on much of what was previously teased about the film. Hela (Cate Blanchett) made her powerful debut at the cost of Mjolnir and possibly Asgard, but one of the big takeaways from the footage was director Taika Waititi’s injection of humor and color to the Thor franchise. Chris Hemsworth narrates a portion of the trailer, but when it comes time for him to encounter Hulk, the long lost Avenger, the comedic timing was perfect as it set up the eventual brawl.
Thanks to all of these factors, the trailer garnered extremely positive reactions and has apparently re-energized not just Marvel die hards, but all audiences in a big way. The proof? Ragnarok‘s first trailer just became the most watched trailer in its first 24 hours.
THR revealed this new information, reporting a combined viewing total of 136 million. Not only did this crush the previous Marvel Studios record (Captain America: Civil War previously held the title with 94 million), but it also bested Beauty and the Beast‘s recent 127.6 million and Star Wars: The Force Awakens‘ 112 million.
For a franchise that may be the least favorite for many within the Marvel Cinematic Universe, Disney and Marvel Studios must be hoping that this record view count will translate into more money. Thor finished with $449M worldwide back in 2011 and Thor: The Dark World topped it with $644M. Neither of these films were quite as big of a draw as Ragnarok appears to be, and breaking this trailer record goes to show it could be a big hit near the end of the year.
As great as these numbers and the title is, Ragnarok was still no match for the current all-time record recently set by IT‘s 197 million views. The title of most viewed Disney trailer is impressive, but it is a title the Ragnarok teaser likely won’t hold for long. Disney is expected to release the first trailer for Star Wars: The Last Jedi this Friday, so Ragnarok could very well lose this title before the week is over.
Regardless of the records and titles the trailer may currently have, the more important takeaway from the teaser has to be the response. Future critical reception will eventually play a factor in determining just how big of a hit Ragnarok will be, but if the reactions to the entire movie are anywhere close to the response of the trailer, it could very well go on to be the best critical and financial installment in the Thor franchise.