‘Thor’ & ‘Captain America’ Will Be Converted Into 3D

Published 5 years ago by , Updated February 15th, 2014 at 4:29 pm,

captain america thor movies 3d Thor & Captain America Will Be Converted Into 3D

Hero Complex debuted a new exclusive image from Kenneth Branagh’s Thor (see it HERE), and in that same article, they also confirmed that both Thor and Captain America: The First Avenger are going to indeed be coming at us (literally) in 3D – retrofitted 3D that is.

So, if you haven’t been a fan of Clash of the Titans or The Last Airbender‘ s pop-and-flat 3D style, you may be stirring in your seat right now.

Marvel already has their top players out in front of this news about 3D conversion – they know their audience and in large part their audience are the same savvy moviegoers who actually know the difference between a film shot using 3D cameras and a film that is shot in 2D and converted to 3D in the post-production process (sometimes to the detriment of the film). The official company line being towed by the Marvel team right now is, “This is a good thing.

As Thor director Kenneth Branagh says:

“We came to feel that in our case 3-D could be the very good friend of story and character for a different kind of experience…It’s another draft of the story that can reveal itself in a different way…I had a healthy degree of skepticism up front … I’ve become somebody extremely excited about working with possibilities of doing it this way.”

So the obvious first question that is going to pop into the heads of skeptical (or downright fearful) fans’ heads is “Ok, so why didn’t you shoot the damn thing in 3D then?” Well, as Captain America director Joe Johnson tells it, they did in fact try that approach, only it didn’t quite work out. Johnson reportedly shot for a day using a 3D rig and found the experience to be a “nightmare.” He’s also been vocally critical of the post-conversion 3D process:

“I think it tends to be overused and can be a little bit gimmicky…”A lot of people are using 3-D now because they feel have they have to… that will come and go and the pictures that deserve to be in 3-D will continue to be. When it’s done bad, it can make you carsick.”

Of course, that opinion hasn’t stopped Johnson from thumb-upping the Marvel 3D post-conversion decision: “It’s a new challenge and it’s exciting…

Marvel Studios President Kevin Feige swears that Marvel is pursuing 3D conversion for all the right reasons:

“In being able to think in 3-D from the start — and having every bit of our special effects rendered in true 3-D — we have the opportunity to do it right…When you’re working with a director like Ken Branagh or Joe Johnston, they’re not going to settle for less than perfect image. They’re not going to settle for something that isn’t up to the artistry of everything else they’ve done on the film … they’re not going to put on some overlay in the last 10 to 12 weeks of post-production for a fiscal reason.”

Here’s the thing: Both Thor and Captain America are going to have epic battle scenes and fight sequences, no doubt, but both of these films are essentially going to be origin stories – and in my experience, origin stories have a lot of non-action downtime that is used for character development.

When I think about it like that, it really makes me question if I want to spend extra money to see a pop-n-flat scene of Natalie Portman and Chris Hemsworth talking to each other while making flirty eyes, or a scene of Chris Evans staring off sadly because he’s waiting for his shot to prove himself a war hero. I’m pretty sure 2D would be sufficient for those moments, of which I expect many.

More to the point: Marvel Studios started out as “That movie studio which will do things ‘right’ in Hollywood” – at least of lot of fanboys and girls seem(ed) to think so. Then Terrence Howard was replaced in Iron Man 2; Sam Jackson almost walked away from Nick Fury; There are still questions about whether Robert Downey Jr.’s Avengers role will be a cameo; Ed Norton got outright fired by Marvel; and now comes the news that – like every other studio trying to squeeze a buck out of their audience – Marvel is going the 3D conversion route. Is it a smart move – or the sign of another executive misstep made for money’s sake?

Read more of what Branagh, Johnson and Feige had to say about the upcoming Marvel movies and 3D conversion over at Hero Complex.

The 2010 San Diego Comic-Con is going to be one interesting ride this year – be sure have our Screen Rant Official Comic-Con 2010 Page on constant refresh next week.

Source: Hero Complex

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  1. :’(

  2. -____________-

  3. promises promises.. nice song.

  4. Well clash of the titans was literally the biggest rip-off of the year,
    I’l just chech these out in 2d unless I hear different from the masses on quality but I doubt that will be the case (in terms of 3d ofcourse)

    • You know I think that’s what these guys are counting on, the viewers voting with their feet at the ticket booth so to speak. They know that some won’t be able to resist, wondering if it’s not better in 3-D. Besides Hollywood is seriously considering re-releasing past hits, like “Star Wars” converted. So basically another test. What will the movie going public do? Me, It’ll be good Ole 2 dimensional 3-D. Like Nolan said, the third axis is a matter of the shot and the lighting on a normal screen…

  5. Any really good movie will be just as good in 2D as 3D… I’ll see the 2D versions.

  6. Hollywood’s out to get the ignorants!! Conversion?? Just end this ridiculous fab phase already!

  7. you asked a question.
    I answer: no.

    I won’t see a 3-D converted film.

    I loved Avatar and thought the subtle 3D effects brought a great deal to the movie.

    I saw Crash of the Tightans in converted 3-D, and thought it brought absolutely nothing to the proceedings. I’d much rather have seen it in 2D, where I’m pretty sure I’d have enjoyed it as the popcorn movie it was meant to be.

  8. I will see them both in 2D.
    Hey, Clash of the Titans had a crappy post 3D conversion process and now they are making a sequel.

  9. We’ll see how well it turns out. I will still be going to the 2D only version, I may regret it later that I didn’t take it in with 3D but I’m just not sold on the hype that is 3D technology right now. My eyes do pretty good and convincing me that things on the screen have depth. :)

  10. Well, that’s me waiting for DVD.

  11. I am so sick of every directer saying “how they think 3D is gimmicky” and how they are against it only to be strong armed by the studio once they make a flick during this current 3D craze. Then the directer is clearly forced to come out with a statement saying how they see the error in their ways and 3D is a wonderful technology that will enhance their movie immensely. It’s all crap and 3D sucks. There i said it – 3D sucks. It’s just a crock that helps jack up ticket prices and therefor box office numbers.

    Even the movies shot in 3D aren’t that great over their 2D counterpart. And now they have 3D tv’s and 3D tv stations. which means i have to buy a 3D HD TV and glasses to watch TV. If i want to watch a 3D movie i have to buy a 3D blu ray player glasses and a 3D tv. BS. I feel it just detracts from the actual experience it doesn’t make me feel any more into the experience of the movie…but thats just my opinion…i could be wrong…(sorry for the rant)

  12. As if these characters weren’t handicapped enough…

  13. No chance of me seeing them in 3d

  14. I’ll be seeing it in 2d. Sorry to say that I prefer studios doing post conversions rather than filming them in 3d. Films filmed in 3d look crappy in 2d and 2d is the only way I’ll watch a movie for the most part.

  15. Two more films I’ll look for in the bargin bin.

  16. No way they’re going to get the extra from me. If they wanted to do these in 3D, they should have done it from the start. As you pointed out in the article, there’s going to be A LOT of non-action scenes where the 3D is going to do nothing for the story, character development, or movie in general. I truly hope the masses soon realize how they’re being ripped off with these movies done in post-production 3D and stop paying the extra so the studios realize that we don’t want the cheap way.

    Marvel is really starting to disappoint me with the direction they’ve been taking and it’s really sad because they showed such promise when they started out.

  17. *sigh* no……

  18. Thing is Old Man if you see the 2D version your still supporting the film.
    So far no 3D films are that good that I would support them. Even Tron won’t get my money at the box office…

    Take part in the 3D agenda and I’ll rent the dvd. Feel my pain bastards!!

    Lol,,, ;-)

    • Ha, you forget I have a home theater Bub :P

      Besides Doesn’t staying away from the 2-D theater just hasten the day of 2-D’s demise? I admit I’m a little selfish, after I’m gone all the youngun’s, which I’m gathering most here ain’t that young will have to deal with that problem. Don’t hate me for wanting to get out in the world and sit with other people. It’s still fun to stand inline and admire all the youngun’s.

      jealous robot head… ;)

  19. By watching the 2d version you support the 2d format. Yes your supporting the film but there is nothing wrong with that. The film is being made in 2d style which means it’s a normal regular movie that will have a 3d option it’s not a 3d film. There Is nothing wrong with supporting the film as long as you watch it in 2d. The studios get charts that tell them what percent was 2d and what percent was 3d.

  20. 2D film presentations will/are being phased out Daniel.

    When you gonna accept that?

    • 2D Film presentations are never going to be phased out – LOL – you are living in a dream…

  21. Meh… most likely I wont be seeing any of these in the theatres anyway.
    Ticket prices where I live are higher than the cost of importing the DVDs, så why bother?

  22. I really don’t understand how anyone could care about this.

    It’s crappy post-production converted 3D. Just see the 2D version instead.

    Big deal.

  23. Now I am more pissed than sad.

  24. As James Cameron (inventor of a new 3D lens that only he can use because he used his own money to create it)said, If you do a 3D film, Please shoot the entire movie in full 3D. otherwise, moviegoers will have a dissatisfied and pissed off feeling after watching a movie that has 3 to 4 scenes only shot in 3D and the rest could be watched with your glasses off. Adding 3D imaging on a post production film like “Clash of The Titans” & “The Last Airbender” and then selling as a full 3D film is just retarded. I believe Micheal Bay (Tranformers Trilogy Director)also said this was wrong. At some point, some film companies and directors will lose their creditability. TF3 will be in full 3D for those of you wondering.

  25. LOL the mere 25 comments on this article shows me one thing – These characters have NO box office pull as it is – and now in Post-Pro 3D NO ONE is going to watch…

    Might as well make them straight to DVD like those lame animated ones, Marvel!

  26. From what I’ve read here in the comments… NOBODY IS HAPPY ABOUT THIS! So why are they doing this?!? Marvel really does seem to be slowly falling apart. I love how the directors were saying “Oh boo 3D! No way!” and now they’ve totally changed 100% and they’re praising the “wonderful technology”. They’re only gonna fool the non-fanboys with this phony 3D. If you can’t take the time to film your movie in 3D…then don’t use 3D! Period. Nobody thinks it’s a good idea unless they’re the ones raking in the big bucks from it.

    • @”From what I’ve read here in the comments… NOBODY IS HAPPY ABOUT THIS! So why are they doing this?!?”

      Because only us in the comments section feel this way about 3-D. I’m sorry to say this, but the general audience are the ones who really matter, and they’ve shown their love for 3-D. We’re in the minority when it comes to this technique.

  27. No 3D, please

  28. Yep its official now with this story. All the top folks at MARVEL have been neutralized and replaced with Clones.

    Don’t believe it? Just look under the inside of the lower left eyelid and you’ll see the MADE BY DISNEY tag.

    “I’ve never met a new release that made less money being converted to 3D! No run along my chick-a-dee, you bothering me
    ~Big Time Movie Studio exec in response to teh question “So what do you think about post 3d conversion of movies not filmed using 3D cameras?

  29. No!!!, Bad Hollywood!!!. It is not the 1950s let 3D die. Bad Hollywood!!!!! Now go to your room and for once in your life think up a new idea. Not bring back dead tech.