Thor: Ragnarok has now gotten an official poster, showing Chris Hemsworth’s God of Thunder readying himself for battle. Whereas May’s Guardians of the Galaxy Vol. 2 is looking to recapture the charm of the original Guardians and July’s Spider-Man: Homecoming is on a mission to show how Marvel Studios has influenced its youngest Avenger, with Ragnarok the big selling point has always been director Taika Waititi’s effort to make the third installment in the Thor series something very different, compared to what has come before.
If there was reason to doubt this, the first Ragnarok trailer all but proves that this will be the case. Between the bright colors, promising action set pieces, and Waititi’s natural sense of humor being injected into the Thor franchise, the marketing team for Ragnarok has a lot to work with moving forward. That begins with not only the teaser trailer, but the movie’s first official poster too.
Marvel officially released the Ragnarok poster only moments after the teaser trailer dropped online, which goes to show that the film’s marketing has definitively started. Even though Ragnarok features a bolstered cast and a big green Avenger, the first poster makes it clear that this is first and foremost Thor’s movie – and does so by only featuring Chris Hemsworth. He is once again sporting his new buzz cut as the God of Thunder, but has his comic helmet to match.
Since this is simply the film’s first poster, it makes sense for Thor to be the lone character featured. This is his franchise after all and with future posters set to be used as bigger pieces of marketing, it should only be a matter of time before the rest of the cast of characters join him. It would seem likely that the next person to join Thor in these posters will be Hulk (Mark Ruffalo), but eventually it is expected for Valkyrie (Tessa Thompson), Loki (Tom Hiddleston), Hela (Cate Blanchett), Grandmaster (Jeff Goldblum), Skurge (Karl Urban), and others will be featured alongside the Avengers.
As the marketing campaign continues, hopefully Marvel continues to take advantage of the bright colors that appear to be featured throughout the entirety of Ragnarok. The film’s poster features lots of green, yellow, and orange, which is a nice contrast to Guardian of the Galaxy Vol. 2‘s marketing, which has used a lot of purple and blue tones. This poster is also a good companion to the Ragnarok trailer, as well as another nice piece to the early start of marketing.
Source: Marvel Studios