So is Elzer making up a false number? No, he is dead on when he says “unprecedented for a Tuesday in October” but it’s not entirely a fair observation either. If we use CNN’s number then the only Tuesday movie This Is It beat was Michael Moore’s documentary Sicko, so I suppose technically This Is It did break a record to claim 11th place. If we use the LA Times number (which is probably a bit more accurate) then the movie moves up the ladder to 5th place.
Honestly, I’m not trying to take away anything from This Is It, but last week AEG made the absurd comment that the movie would make $250 million in 5 days – a statement Sony execs were quick to shoot down. When you make predictions like that, you can be sure people will quickly point out when those predictions don’t come true. This Is It is bound to make a hefty sum of money because of the 11,000 screens it will be playing on. As Screen Rant writer Mike Wilkerson said to me earlier:
“If you have 90,000 rain catchers during a storm, you’ll catch more water than if you only had 3,300.”
So far, people seem to be enjoying themselves both during and after the film. I know my Twitter feed was alive with movie critics from websites I tend to trust saying how much they enjoyed it and how unexpectedly fun the film was to watch. I doubt I will ever watch the movie in a theater but I could see myself renting it somewhere down the line.
Have you seen This Is It yet, do you plan on it and what do you think its 5-day box office take will be?
This Is It is playing literally in every theater you can think of right now.
Source: CNN, Hollywood Insider, LA Times
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