The fall television premiere season is about to begin, and The Walking Dead season 3 keeps making sure that it’s not lost in the crowd. Releasing three new trailers – along with a new poster – it’s time for fans of the series to become familiar with the new rule for survival: “Fight the dead. Fear the living.”

The three new trailers, giving a different glimpse of the new prison setting, helps to set the tone of what audiences can expect to see when The Walking Dead makes its return on October 14. No longer will Rick and Co. have to simply worry about the undead, as the prison setting will reveal that, in this place, humans are much more terrifying.

In the first trailer (above), we see zombified prisoners walking within the prison confines, trapped within the fences. Even though nobody is in danger (yet – see trailer 3), there’s more undead dangers waiting within the prison itself – something that the second trailer (below) reveals. Moving in to the prison itself, Rick & Co. make their way through the darkened halls, where you can hear the undead everywhere. As the trailer comes to an end, we see our first glimpse of a battle moments away from occurring.

Unfortunately, as with any confrontation, not everyone can make it out alive, and the third trailer (below) shows exactly what can happen. Looking back at The Walking Dead season 2, this trailer reminisces on a brutal attack by a walker, who then proceeds to tear him open while still alive. After all this, can there still be something more dangerous – and alive – than zombies? Absolutely – and his name is The Governor. Only hinting at the dangers that the living can do, the new promotional image for The Walking Dead season 3 shows Rick on-guard, pointing his gun at something… or someone (scroll down).

Even now, the role of The Governor has still remained somewhat hidden. Though there have been hints here and there, only fans of the comic series know exactly how dangerous a single man can be – and exactly how much it will impact the current group of survivors.

Season 3 will essentially be tonally different from what audiences have seen previously and it’ll be interesting to see how viewers react to the events to come. Since The Walking Dead season 1 and 2 largely fits within what one expects to see from people fending off zombies in any medium, the shift in tone, escalation of devastation, and cringe-worthy moments that will be included in The Walking Dead season 3 and 4, may prove to be too much for some viewers.

You can check out the promotional image and trailers below:

The Walking Dead season 3 premieres October 14 on AMC

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