‘The Upper Footage’ Explained – Is it Real or Fake?

Published 1 year ago by , Updated April 15th, 2014 at 11:23 am,


The REAL Story

The Upper Footage Trailer Movie 2013 The Upper Footage Explained   Is it Real or Fake?

As it turns out, the Website Dread Central has been all over this for months; they reached out to Upper Footage director Justin Cole about the authenticity issue and received the following response:

With much hesitation I am officially announcing that “The Upper Footage” is not actually real. All of the media and hoopla around it is in fact real but as for the film actually depicting a young girl’s death and cover-up, it does not. I knew I would have to come out about this eventually but I was hoping a few more people would be able to experience it as-is beforehand.

But hold on: threads of this film’s story were actually reported by legitimate news outlets as far back as 2011. How did that occur if Cole’s film was totally fake? The director explains:

I have always been interested in the media, and wondered how much of what is reported on is actually true. Spending my life hearing celebrities complain that tabloids made up stories without any factual backing, I figured that focusing on celebrity media would be a good target.

Over a two-year period we were able to create a narrative using the media to report on events that did not happen, and people that only existed as characters in a film. We fooled countless media outlets several times throughout the process. From garnering 800,000 plus views on a clip from the film of a girl overdosing that people thought was real, to creating a Hollywood drug scandal using clips from the film that wound up as the top story on Entertainment Tonight, to having characters from the film reported on as real people (while getting recognized in character in the real world) etc. etc. Along the way fiction started to blend with reality as we were contacted by some of the biggest names in the industry including Paramount Pictures.

We here at Screen Rant recently got a first-hand taste of exactly what Cole describes: earlier this year we wrote a faux article for April Fools stating that Full House was getting a reboot. Seven months later, that exact story was picked up and reported by major news outlets as being true – all based on clearly-labeled joke we concocted.  Our takeaway? Modern media is an unreliable medium, filled with “journalists” who never check sources or authenticate what it is they are reporting. Scary stuff to think about.

However, the case of The Upper Footage gets even more strange: Cole revealed in his letter that there is in fact real scandal surrounding the film – just not the kind we thought. Apparently, the actress who plays the overdosing party girl is the daughter of someone famous – and when it came to some of the more risque scenes of the film, that actress had an eleventh-hour change of heart that caused her family to try to bury Cole’s carefully orchestrated opus:

Something I have never mentioned and never planned to was that the girl who played the part of Jackie is the daughter of a famous actor/actress, and due to the nature of the project and a controversial scene that involves nudity the mother wanted edits to be made to the film…

We started to hear rumors that said actress’s parent was trying to interfere with the project… At our first screening, people who had already bought tickets were told to pay again, comps were turned away and when asked about the film those in the ticket booth said they had no idea. We made sure to document all of this so I welcome anyone involved to dispute my claims (not to mention that our theatrical poster was defaced before it was returned to us).

After this happened I was beyond infuriated. I planned on coming out with exactly what happened as soon as I walked out of the theater but after seeing the reaction the audience had I just couldn’t bring myself to do so. The response was exactly what I dreamed about when this whole thing was just a concept in my head 4 years ago.

I will not say the actress’s name, and even if she comes forward I’m not sure that I will even confirm her involvement. I am honestly disgusted by the way everything went down and have no interest in being associated with her.

The Upper Footage Jackie Actress Controversy The Upper Footage Explained   Is it Real or Fake?

The Mysterious “Jackie”

Cole’s explanation of the film’s path to release is much more extensive than the excerpt above – to read it in full, head over to Dread Central.

What do you make of all this? Does the fact that something totally false was reported as real surprise/disturb you? Is the real use of affluence to suppress someone’s artistic endeavor equally surprising/disturbing? Let us know in the comments.


The Upper Footage is now available online. You can purchase “Tickets” HERE. The film is 90 minutes long and is Not Rated, though it contains drugs, language, adult situations and brief nudity.

Go here to READ our REVIEW.

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  1. i like the fact he did it to give a middle finger to shows like TMZ, E.T. etc…

    • if you read the dread central link of the email the guy sent, the guy acctually gives a shout out to them for not touching this story at all

      • shout out to tmz, forgot that part

  2. Has anything been done like this for a movie before? I know Blair Witch fooled people but not the media like this… Not everyday that you see something this unique. Who knows if the movie is any good but kudos either way.

    • Joaquin Phoenix having a breakdown, growing a beard, acting odd and starting a rap career for a movie. He fooled everyone and the movie ended up being crap anyway.

      Cannibal Holocaust was thought to be real and the director made the actors sign clauses to stay out of the spotlight for a year after the movie’s release to make it seem like it really happened and backfired when the director was arrested for murder.

  3. What a shocker.

    Hopefully this makes some people realize that most media outlets are basically nothing more than the average kid on Youtube spewing random rumors, just with more money, better equipment and network backing. Fact checking is so 20th century…

  4. lol so who is this girl “Jackie” hahahah. this is a shame. Shame this movie has no real merits of being anything but bad. Wasting you life working on a film that most people really don’t know a thing about.

  5. I wouldn’t say it was surprising about it being all for show. But I would say it’s surprising the amount of work and detail that went into it being a hoax. That and the strange stories that happened behind the scenes actually making the movie. Very interesting article.

  6. Using Cole’s own logic, there’s no reason to believe a single word of his “brave little indie filmmaker David vs dark forces of Hollywood Goliath” schtick either. Hoist on his own petard there, not to mention you can only pull that kind of stunt once in your career.

    • Yep, the fact he even says he’s in the midst of something similar screams “the man’s a fool” because they’ll all be watching out for him now.

  7. This is probably he stupidest thing I’ve ever heard of. What a waste of time and energy

  8. Don’t know if it’s true, but supposedly the unknown actress is Rainey Qualley, Andie MacDowell’s daughter.

  9. call me a mark but I just bought my ticket, will report back on how it is.

    • mark

      • I actually saw it last night and it far exceeded my expectations. It certainly isn’t for everyone due to the fact that is very uncomfortable, but it a rare that you watch anything that evokes so much emotion.