The sordid story behind the creation of the social networking behemoth that is Facebook will be brought to the big screen this fall in The Social Network, from director David Fincher.

A new, 60-second long TV spot for the film has made its way online and shows more of the behind-the-scenes Facebook drama that was on display in The Social Network official trailer.

The Social Network stars Jesse Eisenberg – whom I like to think of as “the other Michael Cera” – as Mark Zuckerberg, the man credited as the creator of Facebook.  It follows how Zuckerberg went from being a Harvard undergrad in 2003 to the youngest billionaire in history just six years later, because that’s where things get interesting.

Eisenberg will be joined by the likes of Andrew Garfield (Spider-Man), Rashida Jones (The Office), and Justin Timberlake in the film, which was scripted by Aaron Sorkin of The West Wing fame.  Sorkin based his screenplay off author Ben Mezrich’s non-fiction work, The Accidental Billionaires.

Take note – the song in the TV spot below is that of Kanye West’s new single, “Power”.  As fitting as it would be, the singer does not interrupt the clip with a speech about how the story of Microsoft and Bill Gate’s rise to fame is the best “accidental billionaire” story of all time. 😉

Fincher has quite the eye for dark cinematography and the Social Network footage released so far has an evocatively subdued visual design.  That look is appropriate for a story that will delve into the more unpleasant details behind the rise of a world-changing financial enterprise like Facebook.

It seems that Eisenberg has struck the right chord in his portrayal of Zuckerberg as well – he doesn’t seem outright despicable or  slimy, but he is clearly not a scrupulous character either.  Could Eisenberg be a major contender come awards season?  I wouldn’t rule it out at this point.

The Social Network will arrive in theaters in the U.S. on October 1st, 2010.