Well, we knew from the start that a film like The Smurfs - i.e., a CGI/live-action re-imagining of a beloved classic cartoon – would follow in the footsteps of Scooby-Doo, Alvin and the Chipmunks and Yogi Bear as being the type of silly film only kids would enjoy. We also knew that the ‘adult humor’ – primarily the suggestive use of the word “Smurf” – was something likely to give a lot of parents headaches, if and when their toddlers begin spouting those borderline phrases.
However, it wasn’t until the arrival of The Smurfs‘ second trailer that we discovered something else about this film – that it’s one big advertisement disguised as a movie, designed to enslave the minds of the youth.
Ok, so maybe that last statement was a bit on the hyperbolic side – but then again, maybe not. Take a look at the second theatrical trailer for The Smurfs below and see just how many products are getting subtly (and not so subtly) shoved into your face in just this two-and-a-half-minute trailer. It’s pretty (impressive?) (shocking?) (horrifying?):
Here’s a quick rundown of the products we were able to spot at a casual glance:
- Rock Band
- Blue Man Group
And that’s just scratching the surface (there was more in the trailer, if you look closely). Clearly, the suits over at Columbia Pictures and Sony Animation sat down and said to themselves “Hey, we’ve got little CGI people who are going to be running around – how about we create some synergy between that film format and brand advertisers? If we film from ‘Smurf perspective’ every product we place in the film will look that much bigger and prominent! GENIUS!”
Of course, it’s no new thing to have products placed in movies, but (and maybe this is just some lasting effect of Morgan Spurlock’s Greatest Movie Ever Sold on our part) I don’t think product placement has jumped out in a movie TRAILER that blatantly in a long time, if ever. It’s only more scary when you consider that this is just a small snippet of a larger picture – one whose frame will likely be crammed with dozens of other reconizable brands, if the trailer is any indication. The toy store scene? You get my drift….
So: more cheesy live-action/CGI mixing, more cheesy juvenile humor, and now more advertising being shoved in your face (literally, since the film is in 3D). If all that is what you’re looking for in a summer movie experience for the whole family, then be sure to check out The Smurfs in 3D on July 29th.
Better yet: see it near a mall and then you can walk around afterward discovering what all the subliminal advertising makes you want to buy!
Source: Yahoo Movies