‘The Signal’ Viral Marketing Campaign Begins: Are You Agitated?

Published 1 year ago by , Updated March 22nd, 2014 at 6:54 am,

Are you agitated? If you are, having someone ask you, “Are you agitated?” will likely leave you even more agitated than you were in the first place – and so is the case for poor Nick Eastman (The Giver’s Brenton Thwaites) in The Signal.

The Sundance Film Festival official selection centers on Nick and his buddy Jonah (No One Live’s Beau Knapp). They’re both MIT freshman and have a knack for hacking, so are instantly enamored when someone going by the name Nomad breaches the school’s security system.

When Nomad makes contact while the duo is in the middle of a cross-country road trip, they just can’t help it, despite protests from Nick’s girlfriend Hailey (Bates Motel’s Olivia Cooke), they just have to follow his clues and possibly meet him face-to-face once and for all. Nick isn’t agitated at that point, but he certainly will be because after colliding with Nomad head-on, Nick, Jonah and Hailey all awake to find themselves in captivity. Clueless and hurting, they’re alive, but absolutely helpless, and what’s more agitating than that?

The Signal Website Results 2 ‘The Signal’ Viral Marketing Campaign Begins: Are You Agitated?

Earlier today we received an e-mail titled, “R U AGITATED…please read.” Even though I wasn’t agitated at that point, I eventually would be. The first component of that e-mail was a viral marketing video featuring an array of text and warped visuals from the film. It doesn’t offer much in terms of story, but it does replicate the frustration Nick exhibits while trying to figure out why he’s been locked away.

From there, we were prompted to head over to RUAgitated.com and plug in a special code. Upon doing that, the terminal-like website spat back out my Twitter handle, zip code and, most amusingly, my cat’s name and the fact that I went to Disney World just before the New Year. In addition, the results came with a download link, offering up a poster and three images from the film. You can check out all four of those items  below, but be sure to keep an eye on that website because as we get closer to The Signal’s June 13, 2014 release, more material from the film will be posted there.

Brenton Thwaites in The Signal 570x235 ‘The Signal’ Viral Marketing Campaign Begins: Are You Agitated?

Laurence Fishburne in The Signal 570x237 ‘The Signal’ Viral Marketing Campaign Begins: Are You Agitated?

The Signal Still 3 570x236 ‘The Signal’ Viral Marketing Campaign Begins: Are You Agitated?

The Signal Poster 570x844 ‘The Signal’ Viral Marketing Campaign Begins: Are You Agitated?


Follow Perri on Twitter @PNemiroff.

The Signal releases on June 13, 2014

Follow Perri Nemiroff on Twitter @PNemiroff
TAGS: The signal
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  1. Soooo does this have anything to do with the movie The Signal that came out years ago? That movie was awesome and from what this article says it sounds similar.

    • +1

    • I was gonna say that lol there already is a mind bending low budget sci-fi horror film called The Signal!

  2. Back In 2007, when I worked at a video store a horror film from overseas called the same name ‘The Signal,’ was released telling a story in three parts, with three perspectives. It was really cool, and I hope this new version will clean up some of the loss ends. Great Concept!

  3. how do you get the email for the web site i wanna play around with it