‘The Lorax’ Trailer Teases A Bright & Bubbly Dr. Seuss Movie

Published 2 years ago by , Updated December 6th, 2011 at 10:52 am,

the lorax trailer The Lorax Trailer Teases A Bright & Bubbly Dr. Seuss Movie

Illumination Entertainment has been all about the colorful family-friendly films up to now (see: Despicable Me, Hop) and that won’t change with the studio’s latest 3D CGI production: The Lorax, based on beloved children author Theodor “Dr. Seuss” Geisel’s environmentally-conscious 1971 book.

Kid-friendly animated entertainment with environmental messages are somewhat infamous for being annoyingly preachy or cloyingly unsubtle in their approach (see: Ferngully: The Last Rainforest, the Captain Planet TV series, etc.). Based on its newly-released trailer, does The Lorax look to travel a similar path… or will it be less inclined to spoon-feed moviegoers its morals – and therefore make for more pleasant viewing?

This early Lorax footage actually indicates the film could go more the latter route. Seuss’ original themes and issues look to still be featured prominently, as is fitting for a proper adaptation of his book. However, the movie seems to focus foremost on being a brightly colorful and imaginative children’s tale – one that could surprisingly have a more timeless feel that’s all the more welcome in an age where kid’s entertainment often seems to go overboard with contemporary humor and cultural references (The Smurfs, looking at you…).

Chris Renaud directed The Lorax, which reunites him with his Despicable Me scribers Ken Daurio and Cinco Paul. The film tells the story of a young boy named Ted (voice of Zac Efron) who desires nothing more than to win the affection of the (literally) glowering girl-next-door, Audrey (Taylor Swift). Thus, Ted sets out to find the titular character (Danny DeVito): a “grumpy yet charming character who fights to protect his world.”

With that in mind, check out the trailer for The Lorax below:

Daurio and Paul were also responsible for scripting the 2008 Seuss adaptation, Horton Hear a Who!. That film managed to do quite well at the box office, was largely admired by critics and casual moviegoers alike, and is generally considered a movie that remains true to the whimsical nature of its source material – not to mention, translates the themes and ideas raised in Seuss’ original story in an appropriate manner.

Seeing how The Lorax uses many of the same ingredients as Horton (ie. animation style, writing talent, approach to storytelling), it stands to reason that the former could also turn out pretty good. Plus, the celebrity voice-casting here actually seems mostly spot-on and non-distracting…  though, admittedly, it is difficult to envision anyone but DeVito, regardless of the cartoon character, who boasts his vocals.

If nothing else, at least we can be thankful that The Lorax isn’t getting the Cat in the Hat treatment and being reduced to a live-action vehicle for incongruous bathroom/sex humor and shameless comedian mugging. Just marinate on that description for a moment.

On that note – check out the Lorax poster below:

the lorax poster The Lorax Trailer Teases A Bright & Bubbly Dr. Seuss Movie

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The Lorax will be released in 2D, 3D, and IMAX 3D (note: the pun in the poster above) theaters around the U.S. on March 2nd, 2012.

Source: iTunes Movie Trailers

TAGS: the lorax

8 Comments

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  1. I loved “Despicable Me”, and this looks to be a funny, entertaining film as well, BUT…I do not get a Seussian vibe from the trailer. I also do not get the slightest feeling of the essence of the Lorax’s tale. This wouldn’t be a problem if the film were named something else: “The Search for the Trees”, “Remember the Trees”, “What Once Was”, “Chop!”, etc.

    “The Lorax”, however, should definitely have a more solitary feel, a more isolated sensibility…a sadness. These concepts seemed totally foreign to THIS film…at least, judging initially from this trailer.

    Fun film: yes. “The Lorax”: no.

    • Hummmm, I’m kind of in agreement with Archaeon. Not feeling the original tale in there much at all. This is supposed to be about how the Once-ler (and family) come in and singlehandedly wipe out all the trees.

      They should have taken the way the tale was reworked in the 1972 animated TV special and expanded on it. I admit these comments are a “bit off the cuff”, having not seen the film yet but I didn’t get that vibe from the clip.

      And if you’ve NEVER seen the animated show: http://dandelionsalad.wordpress.com/2009/09/09/the-lorax-by-dr-seuss-1972/

      enjoy.

      Oh and I’m not really feeling Danny Devito either. I’m with Sandy and it’s hard (VERY hard) to picture anyone but him when I hear his distinctive voice. When I think of the Lorax’s voice I think of the one from the animated show (link above)

  2. Like a person with Tourette’s, I found myself helplessly spouting out the most profane and vile epithets imaginable, and that was after only 15 seconds. Thank you Hollywood for another totally unnecessary re-imagining of children’s lit. classic.

  3. As long as this movie isn’t designed to produce a generation of children who think of logging as a crime and loggers as evil, I’m game.

    • Well it’s not supposed to be about the evils of logging. I has a much broader scope about being environmentally conscious and if you squander those resources, chances are you won’t have anything left in the end. Still a VERY relevant topic today.

      • Right, and I hope that’s the approach they took with this version of the story. I just tend to be a bit suspicious about the messages sometimes, is all.

        Definitely have high hopes for the movie.

  4. “Pontoffel Pock and His Magic Piano” would be a really cool as a feature length film… Does anyone else agree???

  5. DIG IT! :) Caught a case of the giggles watching the trailer…*giggle*…

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