Our good friend Jordan Hoffman over at UGO has provided this new ad for M. Night Shyamalan’s live-action adaptation of The Last Airbender, which will air during the Superbowl this Sunday.
For those of you who were not impressed by The Last Airbender teaser trailer that dropped back in June of ’09 (I was personally ‘blown away’ by it ), this new ad definitely provides some visual incentive for you to loosen up and admit that this could be a really kick-ass movie.
Shyamalan is certainly a skilled director, although his latest offerings (Lady In The Water, The Happening) haven’t been too good. However, the young auteur has taken a step back from his usual trend of only writing and directing films he himself conceived, and is instead building upon the foundation of the popular anime series Avatar: The Last Airbender - which Shyamalan recently praised for its philosophical themes and cool action.
When you get a visionary filmmaker working off of an acclaimed property that he understands and respects, you would expect the final product to be a pretty epic and glorious adventure for movie goers.
Well, from the looks of this Superbowl ad, The Last Airbender is going to deliver just that:
Finally, M. Nights’ awesome directorial style being put to good use! If Unbreakable didn’t tip you fanboys off back when: this is the guy we need directing some big-budget comic book flicks!
Despite his missteps, I’m still a big M. Night fan because A) He’s from my small corner of Pennsylvania and B) He’s a bonafide storyteller. The older I get, the more I’m starved for filmmakers who are actual storytellers – i.e., people who understand that film is simply another medium for telling a captivating story. When you can do that as a filmmaker, people will always respond. I expect that beyond all this cool-looking action (and it looks pretty freaking cool, BTW), The Last Airbender will be anchored by a well-told story.
This film is quickly moving up my most anticipated list for 2010. Can’t wait to see the ad in HD on my big TV this weekend!
What do you think of the new TV Spot for The Last Airbender? Is M. Night back to peak form, or not?
The Last Airbender will be in theaters on July 2, 2010