Lionsgate’s adaptation of The Hunger Games is nearly ready for its theatrical debut, and we’re starting to see some TV commercials for the film filter onto the airwaves – commercials which continue the carefully plotted marketing campaign for the movie.
The Hunger Games promo materials – specifically the trailers and images – have teased everything from the various characters featured in the film to the futuristic dystopia in which the story is set – all while tip-toeing around the titular event itself, a battle royal in which twenty-four teens battle to the death.
These new Hunger Games TV spots essentially cover the same ground – giving a us a look at the basic setup for the story, which involves District 12 teenager Katniss Everdeen (Jennifer Lawrence) stepping up to save her little sister from the battle arena. Katniss is then shipped off to the futuristic capital city and into a whirlwind of training and media promotion, before being shoved into the arena to face…what, we don’t yet know (unless you’ve read the books, of course).
What the spots do offer in the way of new footage is a look at Katniss using her trademark bow and arrow skills to get the judges’ attention during her Hunger Games training session. Check that, and some other new footage out in the Hunger Games TV spots below:
Director Gary Ross (Seabiscuit, Pleasantville) has already proven that he has the talent for compelling drama, and though his films haven’t been “action flicks” per se, the racing scenes in Seabiscuit alone prove that the man knows how to make sequences of physical action and movement look just as exciting and compelling. Holding back on some of the more intense and/or action-packed moments that Katniss faces in the ring is a risky ploy (it would help convince people to buy tickets), but it might just pay off if audiences come away wowed and surprised by what they see.
As for holding back on the romantic angle of the story involving Katniss, her District 12 co-tribute Peeta Mellark (Josh Hutcherson) and her best friend back home, Gale (Liam Hemsworth)… Well, it’s probably a good way to avoid those annoying Twilight comparisons, we would imagine.
The Hunger Games begin on March 23, 2012.
Source: Lionsgate
Ryan Reynolds Drops Out of 'Highlander' Reboot 
No Loki in 'Avengers 2' 
'Man of Steel' Director & Writer on What Has to Happen in 'Man of Steel 2' 
'Man of Steel' Ending Controversy 
It’s looking good so far. I’m glad it’s not giving away much in the trailers, too many films are ruined when they show all of the best bits in trailers.
looks stupid, I don’t know why everyone is crazy about it
Thats because a lot of people have read the books, realized how good they are and know what to expect.
I can completely understand why you have the opinon that you do (mostly because that don’t show you any of the action or the main part of the story), but all I’ll have to say is just give it a chance, go see it with an open mind and I don’t think you will be dissapointed.
read a book.
I actually just finished the book and I highly recommend it. I had a hard time putting it down until it got towards the end, felt a little rushed after The Feast in my opinion. Still a really good book though.
its a very unique story so i see the draw (i read the book). but in the end kind of disturbing. its still children killing children for sport. makes me kind of wonder why so many people like this so much.
I think it is so popular because not only was the book a “can’t put down” read but with the popularity of reality TV, disturbing images of violence in the world shown to us daily in countries with brutal controlling governments, people can see where The Hunger Games could very well be the future – whereas vampires, werewolves, comic book characters, etc are pure fantasy. It is not a sappy love story and the concept seems to intrigue people due to the reality of it.
Can’t wait!! Hope they keep the violence the way it is in the books
No way they keep the violence on par with the book if they want to keep it PG-13. I think they’ll do a decent enough job though.
the one thing that gives me hope is i keep telling myself “The Dark Knight was pg13″ i sure as heck forgot that right after the jokers pencil trick
I got my tickets and waiting for the movie!
I CANNOT WAIT!!!!! I have been waiting for this for sooo long!
Industry read the book and I’ll probably see the film but it’s essentially battle royale……
Well if your suggesting it’s a direct ripoff know that other works like it were created decades earlier, including a 1982 Stephen King novel and a 1970 novel by Robert Sheckley…
I don’t like the look of the capitol people, they are supposed to be (specially older people) very much surgically enhanced that I thought would make the movie seem surreal and fantastical image and feel wise that is like lord of the rings meets starwars look to it, but I don’t see that. President Snow is supposed to look like someone very fake and disgusting.