‘Hunger Games’ Breaks ‘Twilight Eclipse’ Advance Ticket Sale Record

Published 3 years ago by , Updated June 29th, 2013 at 11:52 am,

 Hunger Games Breaks Twilight Eclipse Advance Ticket Sale Record

The battle of the movies based on popular young adult novels is officially on the books. Fandango is reporting that advanced ticket sales for the upcoming adaptation of The Hunger Games has broken the record for first-day advanced ticket sales previously set by The Twilight Saga: Eclipse.

Said Fandango Executive Vice President and General Manager, Rick Butler:

“‘The Hunger Games’ is off to a fantastic start. Yesterday we saw the biggest first day advance ticketing sales in our company’s nearly 12-year history – which is especially impressive for a March release and a non-sequel.”

In reality, there is little competition between Hunger Games and Twilight. Aside from the fact that both films (and books) tend to draw a lot of the same crowd, and will both be profitable in their own right, with the recent merger of Summit Entertainment (which is owns Twilight), and Lionsgate (which is releasing The Hunger Games), both properties are now essentially earning for the same team.

The more interesting aspect of all this is how The Hunger Games is doing at the box office. It’s still questionable whether the film is going to be the same success story for Lionsgate that Twilight was for Summit – a hope that Lionsgate definitely had when it picked up Suzanne Collins’ best-selling trilogy of novels for big screen adaptation.

So far, things would seem to look good – though the majority of these advance tickets are no doubt being purchased by fans of the books. Having an already established fan base always guarantees a certain amount of movie ticket sales – but will the larger moviegoing public show the same enthusiasm?

The Hunger Games TV Spots Hunger Games Breaks Twilight Eclipse Advance Ticket Sale Record

Jennifer Lawrence as Katniss Everdeen in 'The Hunger Games'

The latest Hunger Games TV Spots have arguably been the best advertisers of the film so far, but all of the marketing materials to date (even trailers and images) have avoided showing off much of the action and big set pieces – a risky decision for a film whose story revolves around an epic battle to the death between two-dozen teenagers.

Even the romantic aspect of the story – involving protagonist Katniss Everdeen (Jennifer Lawrence), her best friend Gale (Liam Hemsworth) and fellow combatant Peeta Mellark (Josh Hutcherson) – has been downplayed in favor of the more dramatic aspects of the story (Katniss’ quest to save her sister), but marketing the film as a Twilight-esque sci-fi tale would have its own advantages.

Given director Gary Ross’ short but impressive filmography (Seabiscuit, Pleasantville) there is little reason to doubt that he has made a quality film. But whether the public at large knows that, remains to be seen. Judging by today’s announcement, things look good.

The Hunger Games will be in theaters on March 23, 2012

Source: Fandango

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  1. Having read the book, I agree it’s definitely strange that the ads are heavy on neither action nor romance- arguably the two most prominent themes, with the action being the main event IMO.

  2. I’m just curious how this stat works. Like the dark knight rises is selling out a lot of imax theatres already. So does it count even tho if its only in imax?

  3. “In reality, there is little competition between Hunger Games and Twilight.”
    just about sums everything up right there.
    The books are quite good, its just a darn shame that there has been any comparison between the two from the get go.

  4. I can’t wait to see it! I do sincerely hope it beats Twilight, not because they’re related just because I hate it and I want Twilight to be an epic fail because I hate it. *evil laugh* I too worry that the action scenes will not be as heart-pounding as they should be, but I have faith!

  5. yes. Yes. YES!!!!!!!!!!

  6. I am so glad to see The Hunger Games advance ticket sales have broken all of Fandango’s pre-sale records. I think it’s popularity will only grow after the movie is released. It’s audience not only spans both male and female but also teens to middle age (and beyond) which is something Twilight did not do. As a middle age fan I hope it does great.

  7. What epic battle and money shots? If the movie is anything like the book then the whole thing in the arena is not epic at all and much more of a rather muted psychological thriller than the all-out action fest that the writer of this article seems to expect.

  8. Yay, a movie based on a mediocre book has beaten out a movie based on a terrible book!

  9. I’ve read all 3 books, and from what i saw in the trailer, they were pretty loyal to what the book said, unlike twilight’s 4th movie, where the screenwriters pratically invented parts to make the movie longer in order to make another movie and gain more money… So, i think we will be pleased with what has been done with the hunger games.

  10. twilight is the best thing , yes hunger games tooo but not compere to twilight !twilight has beeen the best and it would be better if they do more movies like harry potter with the years