With all of the hype generated by the LA and Moscow premieres of The Avengers adding to the excitement from the full-force marketing push by Disney and Marvel Studios, The Dark Knight Rises has taken a temporary back seat as their comic counterparts enjoy the spotlight.
That shift in attention has made for some interesting discussion behind the scenes here at Screen Rant as we debate and ponder which of the comic book juggernauts is the most anticipated of the year, but it’s impossible to tell right before one releases thanks to said studio marketing. Interestingly enough, The Dark Knight Rises will re-engage its promotions by attaching a brand new trailer (its third) to The Avengers.
The news comes from Nolan Fans who spotted the third TDKR trailer listed on the WB Exhibitor site. According to that site, the new trailer will come with all screenings (2D, 3D, IMAX) of The Avengers when it hits wide release (in North America) on May 4th.
The Marvel-Warner Bros. marketing is nothing new and moviegoers may remember seeing the exact scenario back in 2008 when the third The Dark Knight trailer played before Iron Man in theaters (the two movies that began the Marvel vs. DC cinematic universe debate) and again two years later with Christopher Nolan’s Inception playing a new trailer before Iron Man 2.
Early buzz on The Avengers points towards it being the biggest and best offering from Marvel to date and we expect nothing less from Nolan’s follow-up to The Dark Knight. Our question then becomes, which of these two (and The Amazing Spider-Man) are you looking forward to most and which will score the best among critics?
The Dark Knight Rises cast sees the return of Christian Bale, Gary Oldman, Morgan Freeman, Nestor Carbonell and Michael Caine along with franchise newcomers Anne Hathaway, Tom Hardy, Joseph Gordon-Levitt, Marion Cotillard, Juno Temple, Josh Pence, Daniel Sunjata, Burn Gorman, Diego Klattenhoff and Alon Aboutboul.
The Dark Knight Rises hits theaters July 20, 2012.
Follow Rob on Twitter @rob_keyes for more on Batman.
Source: Nolan Fans