‘The Bling Ring’ Trailer: Emma Watson Goes Bad in Sofia Coppola’s New Film

Published 2 years ago by , Updated April 24th, 2013 at 9:16 am,

Emma Watson has left her days playing Hermione Granger behind – following her role as a free-spirited teen in last year’s acclaimed drama The Perks of Being a Wallflower - with a more troubling and darker exploration of adolescence, which is releasing under the title The Bling Ring.

This inspired-by-true-events tale is about fame-obsessed teenagers who (through the magic of the Internet) track down where local celebrities live, in order to rob them blind and live the good life. It comes from Oscar-winning writer-director Sofia Coppola (Lost in Translation) and was funded by Megan Ellison through A24, which also backed this month’s similar project about destructive and self-centered young people (ie. filmmaker Harmony Korine’s Spring Breakers).

Joining Watson as members of the Bling Ring cast are Leslie Mann (This Is 40) as her mother in the film. Meanwhile, Taissa Farmiga (American Horror Story) and Israel Broussard (Flipped) are familiar faces playing under-age miscreants in the film, alongside such lesser-knowns and newcomers as Katie Chang, Georgia Rock, Carlos Miranda and Dark Knight Rises cinematographer Wally Pfister’s daughter Claire Pfister.

Here’s an early look at Watson in The Bling Ring (via Indiewire):


bling ring emma watson The Bling Ring Trailer: Emma Watson Goes Bad in Sofia Coppolas New Film

Bling Ring appears to fall closer to the livelier filmmaking style of Coppola’s Marie Antoinette, as opposed to her moody Impressionism approach on such films as The Virgin Suicides, Lost in Translation and Somewhere (but in a contemporary setting, unlike Marie). The use of pop music seems effective, while the security cam angle shown in the trailer comes off as a refreshing variation to found-footage – in terms of examining the younger generation’s obsession with recording everything they do (no matter how it might come back to bite them).

All things considered, Watson’s involvement alone should bring Coppola’s new film more attention than it would have gotten otherwise (outside the indie community, that is). The director has her fair share of unrelenting supporters and detractors, so we’ll have to wait and find out if this project manages to unite them more than her other movies released after Lost in Translation.


The Bling Ring begins a limited theatrical release on June 14th, 2013.


Source: Premiere

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  1. Video is private!!!

    • It should be available now.

      I’ll keep an eye out, though, in case something else happens.

  2. I trust Sofia Coppola and I’m sure this’ll be a great film, but I think whoever designed this ad was trying to appeal to a younger audience and failed big time.

  3. Meh the movie just looks okay but I’m a huge Emma Watson fan and ill check this out purely because of her. Very talented.

    • Yeah….I’m sure it’s her uh, talent, that you like.

      • yeah she is talented and incredibly hot

        • @Mr. Nuggets

          I second that… :-D

  4. The trailer is probably a poor representation of the film

    • I was kind of thinking the same thing. Having seen most of Coppola’s films I’m thinking the final product will be much different than what we see in the trailer.
      Is that a good or bad thing?
      We’ll have to watch to find out.

  5. I’d be game to watch whatever Emma Watson is in, but to be honest the trailer isn’t particularly encouraging…

  6. By what i just saw they should re-title this The Lindsey Lohan Movie… Everything shown is what has happen to her… & it’s based on true events… lol

  7. They really could have used a better trailer. Based on what I’ve seen, nothing is driving me to see this movie. It looks like they’re trying to get people by the “party” and “sex” appeals. However, in the background, it looks like there’s a whole downturn for the characters, leading into a darker side of the movie. I can’t believe I’m saying this, but they should have played off that darker side more.

    • I agree. The description and plot summary in the article is much more interesting than the trailer. All I get from the trailer is ‘stupid girls do stupid stuff’.

  8. Im as big a Sofia Coppola fan as i am a Emma Watson fan, so i’m definatly interested in this. Even “Somewhere” i found to be slow-paced yet somehow hypnotic.

    This seems to be quicker and hopefully put her back in the position she had with “Lost In Translation”.

  9. The teaser trailer is definitely a teaser. What’s the story of the movie other than a bunch of teenagers robbing celebrity houses? It’s a great premise, but I want to know more about what will happen.

  10. Can’t wait for this movie to come out. Finally looks like there will be a Sofia Coppola movie that I’m into – while I respect her filmmaking ability, I think she’s take on kind of dry, boring scripts, and I’m interested to see how she does with what (to me) is a much more exciting type of film.

    Also, loved that they used “Crown On The Ground” by Sleigh Bells in the trailer, that’s exactly the type of song that wouldn’t be in one of the slower dramas that Coppola has done in the past, and I think will fit the mood of this film. Also, can’t wait to see Emma Watson in this type of role, too I think she’s up to it, and it’d be nice to see her push her boundaries too.

  11. It’s great plot and good acting of Emma.