Put aside thoughts of what could have been after seeing the variety of deleted scenes appearing on The Avengers Blu-ray when it releases September 25th for a moment. Let rumors and speculation about the future of the franchise rest for a few hours as you celebrate the film that other films have been building towards for years and what so many more Marvel Studios films will build off of for years to come.
Even though The Avengers opened in UK and North American theaters at the beginning of summer nearly four months ago and just recently, in Japan, becoming the third biggest box office success ever, there’s still more money to be made.
Marvel just announced over their official Facebook page that The Avengers will be back in theaters beginning this weekend for a full week, taking advantage of the long-weekend boost in moviegoers and the timing to promote next month’s home video release of the biggest comic book movie of all-time.
The above image came with the following attached message:
Marvel’s The Avengers is back in theaters for Labor Day Weekend!
Don’t forget to stay through the credits…
The image of course tells us all there is to know for the The Avengers mid-credits scene (You can watch the full Thanos scene here), and we know what infamously happens after the credits finish rolling (see: Shawarma). That line was also shared by ILM via Twitter which makes me wonder if there will be an additional bonus scene.
Why ask viewers to sit through the credits again? Adding something new would certainly be one way to guarantee more return viewers who’ve already seen the film on its first theatrical run. It would also be good opportunity to tease Iron Man 3 which opens next summer as well, considering near-finished footage was played at Comic-Con in July to much praise. Iron Man 3 is nearing the completion of shooting as Thor: The Dark World prepares to begun production in the UK so there’s a lot to tease.
The theatrical re-release would also be a good place to showcase the Item 47 short film that ships with the Blu-ray release as well, especially as a post-credits sequence due to what the story is about.
What would you like to see Marvel Studios add to The Avengers if you were to see it again?
The Avengers stars Robert Downey Jr., Chris Evans, Chris Hemsworth, Mark Ruffalo, Scarlett Johansson, Jeremy Renner, Samuel L. Jackson, Cobie Smulders, Clark Gregg, Tom Hiddleston and Stellan Skarsgard. It is of course written and directed by Joss Whedon.
Iron Man 3 releases May 3, 2013, Thor: The Dark World on November 8, 2013, Captain America: The Winter Soldier on April 4, 2014, Guardians of the Galaxy on August 1, 2014 and The Avengers 2 on May 1, 2015.
Follow Rob on Twitter @rob_keyes.