There are many different ways to prepare for battle. Some people plan strategy, some do reconnaissance to get the lay of the battlefield, others find a teammate or an ally to stand with – and in some cases, the best strategy is a smart PR campaign. No matter how you do it, when you’re a hero (or heroine) of a blockbuster movie, you need to be ready for the battle ahead – because in the end, that’s what moviegoers pay to see. So you know it’s coming.

Today we have new images from two of our most highly-anticipated 2012 films: Marvel Studios’ The Avengers, and Lionsgate’s adaptation of The Hunger Games.

In The Avengers, we find Marvel’s mightiest movie heroes (Captain America, Thor, Iron, The Hulk and the agents of S.H.I.E.L..D) teaming up to combat the threat of Loki and his yet-unnamed evil cohorts. The Hunger Games, by comparison, takes place in a dystopian future in which teenagers are placed in a deadly arena to battle one another to the death; when young Katniss Everdeen (Jennifer Lawrence) steps up in place of her little sister, she finds herself in a world of lavish excess, unrequited love, media attention and deadly foes all around.

In case you couldn’t tell by the intro, these photos all feature the characters of the respective films preparing for the battle ahead, in some shape or form. Some of the images in the gallery may be hi-res versions of photos you’ve seen before, while others are entirely new.

Check out the new images from The Avengers and The Hungers Games:

No doubt moviegoers are looking forward to both of these films – and hopefully, both of them live up to that hype. Otherwise, the 2012 Movie Year is going to be much less fun than it initially seems.

The Hunger Games will be in theaters on March 23, 2012.

The Avengers will be in theaters on May 4, 2012.

Sources: Marvel, EW & Lionsgate