Coinciding with the release of Iron Man 3 on home video this week – and the premiere of Marvel’s Agents of S.H.I.E.L.D. on ABC – Marvel released a free app for iOS devices titled JARVIS: A Second Screen Experience. Featuring the voice of JARVIS from the Marvel Cinematic Universe, played by Paul Bettany, the app uses voice recognition to let users interact with the apps features and unlock additional content hidden away on the Iron Man 3 Blu-ray.

Some rumors and speculation even had Marvel releasing this app to eventually be used as a source of viral marketing come time for The Avengers: Age of Ultron where the Ultron AI (the villain of the sequel) could take over the app. While that rumor is far off, the app does actually tease The Avengers sequel in a big way.

Official JARVIS app description:

Ever wonder what it’s like to be Tony Stark? Download the one-of-a-kind, interactive experience app hosted by JARVIS to your iPad or iPhone and find out. Just like the real JARVIS, you will be able to interact with him using your own voice. Create customized alarms to wake you in the morning, download ringtones, check the weather, post to Facebook and more! Sync the app to your Blu-ray player to unlock hidden files and suits embedded throughout the disc, and experience the first-ever voice controlled Blu-ray!

In addition to unlocking details and images on the many armor suits from Iron Man 3, users can unlock the official teaser trailer for The Avengers: Age of Ultron that played exclusively at San Diego Comic-Con this summer, the one which features Iron Man’s armor taking the shape of Ultron as the official title for the sequel was first revealed to the world. That teaser trailer (up top) offers some interesting hints about the origins of the next villain Earth’s Mightiest heroes will face off against.

Writer and director Joss Whedon had planned for Ultron to be the villain of The Avengers 2 while he was working on the first one, and there was even an eerie scene hinting that JARVIS could have something to do with Ultron’s creation that was cut from the film. Whedon has since confirmed that since the character of Ant-Man won’t be introduced until after The Avengers: Age of Ultron that Ultron’s origins will be entirely original (Hank Pym aka Ant-Man created Ultron in Marvel Comics). Ultron was also never a part of Edgar Wright’s Ant-Man script. This led us to believe that perhaps Tony Stark (Robert Downey Jr.) could be responsible for his creation since obviously his armor has a big part to play in Ultron’s physical form and he’s the guy who builds and utilizes AI in his armored suits and lab – this would also give him the motivation for suiting up again after essentially tossing his armor out at the end of Iron Man 3.

That AI we know so well from The Avengers and the Iron Man trilogy is of course JARVIS (Paul Bettany) and we speculated that perhaps JARVIS could go rogue. With James Spader being cast as Ultron for The Avengers sequel, it’s not going to be that simple of a story – it never is – and Ultron’s cinematic origins remain a mystery. There could be ties to magic (from Scarlet Witch who’s also going to be introduced in the film) to the cosmos (to be explored in Guardians of the Galaxy) but JARVIS and Iron Man do have some part to play, regardless.

The Ultron design is seemingly not only faithful to the Marvel Comics design, but is an exact adaptation of it, which makes us curious as to the potential different versions of him in the film and how they’re going to have Ultron emote and go beyond Spader’s voice. Does the Age of Ultron teaser trailer excite you?

Thor: The Dark World on November 8, 2013, Captain America: The Winter Soldier on April 4, 2014, Guardians of the Galaxy on August 1, 2014The Avengers: Age of Ultron on May 1, 2015, Ant-Man on July 31, 2015, and unannounced films for May 6 2016, July 8 2016 and May 5 2017.

Follow Rob on Twitter @rob_keyes for your Marvel movie news!