‘The Amazing Spider-Man’ Teaser Poster Promises ‘The Untold Story’

Published 3 years ago by

Andrew Garfield in The Amazing Spider Man Poster The Amazing Spider Man Teaser Poster Promises The Untold Story

With all the discussions surrounding Warner Bros. viral marketing and sneak peek footage for The Dark Knight Rises, it’s easy to forget that 2012 is also going to be the year of a number of other superhero projects as well – including Marc Webb’s webhead reboot, The Amazing Spider-Man.

Columbia Pictures has officially unveiled the teaser poster for Webb’s Spider-Man film – and, while it might not offer another detailed look at Andrew Garfield, aka Peter Parker suited-up and ready to fight crime, the one-sheet is sure to provide plenty of buzz for the film.

While production on The Amazing Spider-Man hasn’t been quite as public as its superhero competition, The Dark Knight Rises and The Avengers, the production still offered-up some intriguing details on the Lizard’s transformation as well as some cool looks at Garfield (as well as stunt doubles) in costume. That said, the official images from Webb’s Spider-Man movie managed to put the set photos to shame – and, due to a great redesign of the Spidey-suit, quieted some fans who were sill frustrated that the series was getting a reboot so soon. Positive buzz for the project, which as mentioned has flown somewhat under the radar thanks to Marvel’s superhero mash-up and Nolan’s final Batman film, was further buoyed when Peter Park himself, Andrew Garfield floored the SDCC 2011 audience with a charming appearance and sincere speech about how much the character means to him.

Check out Andrew Garfield in The Amazing Spider-Man teaser poster below, courtesy of SuperHeroHype (click to enlarge):

The Amazing Spider Man Teaser Poster 570x845 The Amazing Spider Man Teaser Poster Promises The Untold Story

The only potentially controversial aspect of the poster is the tag line, “The Untold Story.” Really? As if the the Spider-Man origin story wasn’t adequately explored in Sam Raimi’s trilogy? Obviously there are going to be a number of differences between the two feature film series – web shooters and romantic love interests to name a few. That said, isn’t it a little weird (or maybe it’s just ballsy) to overtly address the primary criticism of your film directly in the marketing – i.e. that it’s a “too soon” 3D retread of a film trilogy that debuted less than a decade ago?

Some casual moviegoers are already confused about where Webb’s film fits-in with Raimi’s well-received Spider-trilogy – so focusing on the origin story angle is certainly a bit of a gamble here. There’s little doubt that Webb, and his star Garfield, will probably end-up delivering a solid entry in the franchise. However, Spider-Man is not James Bond (where audiences are used to different actors), and putting the origin angle front and center could be a risky marketing move.

With so many moviegoers already familiar with how Peter Parker became Spider-Man, it’ll be interesting to see how less-informed film fans respond to the fact that Columbia Pictures is straight-up telling potential audiences to prepare for new Spider-Man rules (those mechanical web shooters) and relationships (Emma Stone’s Gwen Stacy).

Follow me on Twitter @benkendrick.

The Amazing Spider-Man will hit 2D, 3D, and IMAX 3D theaters in the U.S. on July 3rd, 2012.

Source: SuperHeroHype

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  1. another ‘dark and gritty’ take. things start to become cliche when the subject matter and the medium don’t deliver, and isn’t delivered several times. TDKR and its dark posters arent cliche however because the subject matter and the medium compliment each other – the ‘dark’ knight rises. amazing spiderman should have something more ‘amazing’. however whatever it is it would be crap because the use of an adjective like this just throws humility out the window, and i think its up to us to determine if that is the case or not anyway.. we’ll be expecting something amazing then. and this poster’s not

  2. I think the words “dark and gritty” are getting to be a little overused IMHO. The poster looks fantastic and while yes peter has some darkness in his life he is by no means a gritty superhero he reeks of optimism and the promise that tomorrow will always be better if you do the right thing. With great power comes great responsibility.”

    In regards to the poster, I agree they should have done something more “amazing” with it. 😛 Hopefully by the second and third movie we get the full Gwen Stacey story.

    • And a proper adaption of the Green Goblin.

  3. I don’t care what anybody says about this movie, I am looking forward to it a lot. I remember when the teaser trailer for Thor came out, everyone was saying how terrible and stupid it looked, and it ended up being a good, if not great film.
    I also hate how a lot of people are saying this is going to be just like the first spider-man film. Well its not people!! It is obviously going to be a lot different. Web shooters instead of organic webbing, Gwen Stacy instead of Mary Jane Watson, high school instead of graduation/college age Peter Parker, and lizard instead of green goblin. It also looks like its going to deal with the loss of his parents and his childhood a lot more. Also, why are people saying it is dark and gritty? I did not get that vibe at all from the teaser. Maybe a little more realistic and gritty than the first films but it did not seem very dark to me. It also looks like it will be a little more true to the comics so that should please some comic book fans. To me it just seems this film is getting a lot of hate because it is a reboot only 8 or so years after the last film. Yes, I said eight because Spider-man 3 was a boring and terrible movie. I guess my point is judge the movie based on the movie, not the fact that it is a reboot or based on the 2 minute long teaser trailer.

    • I agree with everything you said. It’s amazing how people are so willing to rip at something just over comparisons to what they’re used too. It’s like they don’t allow themselves to like the same thing just because their old preferences are threatened.

  4. They need to adapt the Ultimate Version of Green Goblin. That would be Chuck Norris level badassery.

    • That would definitely be awesome. I just started reading the ultimate spider-man comic, I just finished the first story arc of two in the ultimate collection volume 1 and I have to admit it was really good.

  5. They need to scrap this bull and move forward with Spider-Man 4 starring Toby Maguire and John Malkovich as The Vulture! With Sam Raimi directing of course!

    This is both what they SHOULD have done in the first place, and what the NEED to do when the world rejects this reboot series completely!

    I was EXCITED about Spiderman 4, everyone was coming back, everyone was having a good time, then SONY stepped in and ruined everything!!!

    • greedy bastards…

  6. That poster rocks!!

    • Um, it’s WAY more complicated then that. Sony didn’t “step in.” Raimi dropped out cuz he couldn’t meet the deadline and the main actors followed him. They were getting old anyway. Besides, the people in charge of the reboot seem to really care about the material. A lot of heart is being put into this. I really hope they reintroduce Venom and present him better. They really screwed the 3rd movie up with too many villains, like Sandman, who I thought was lame despite Church’s moving performance. I like the first trilogy, but they tripped on a few things, and I see this reboot as an opportunity to fix those mistakes and give us a better presentation of Spider-man. At least HOPE this turns out well even if you aren’t excited for it. Besides, who would want The Vulture and “The Vultress” as the main villains anyway? I mean, c’mon!

      • Sorry My2Cents. I meant this to be a response to Eddie’s comment but I accidentally pressed reply under your comment. I do agree with you though. That is a sweet poster lol