In this Great Age of Franchise Reboots, this past year’s Terminator Genisys arrived to mixed reaction from fans and critics (read our review here), but despite an underwhelming domestic box office take, the quasi-reboot’s international haul (over $350 million) was enough to keep the notion of further entries in play — for better or worse.
After two disappointing franchise entries, Genisys — directed by Game of Thrones alum Alan Taylor and written by Laeta Kalogridis and Patrick Lussier — was praised by Terminator godfather James Cameron himself. American audiences were left overall underwhelmed, but they were also left with the question of whether or not reactions would have been (somewhat) different had the movie’s marketing been a little more… restrained.
In advance of the movie’s November 10th Blu-ray release, a set of new graphical posters have been released, reflecting a very different approach to the marketing campaign of Terminator Genisys than the one rolled out before its theatrical release. Take a look at the posters below (via CBM).
The clean and simple design of these posters echoes that of some released after the movie’s initial release and utilize a stark approach with just a few colors. It’s an interesting technique and uses some of the most memorable moments in Terminator Genisys, notably the “I’ll Be Back” and “Come with me if you want to live” catchphrases. Compare these images with some of the film’s pre-release posters, some of which included some serious spoilers.
An overwrought ad campaign tends to be a given with tentpole franchise blockbusters, but Terminator Genisys seemed to be particularly confused and confusing. The idea to use the film as an overall franchise reset was not necessarily a bad one, given the critical and fan reception of Terminator 3 and Terminator Salvation, but the Genisys marketing seemed to abandon all sense of mystery and subtlety.
After a certain point, the marketing campaign frontloaded the film’s major spoilers about this new version of John Connor (Jason Clarke) and stripped this entry of its major surprise. These minimalist posters — especially the one depicting the young Sarah Connor in the T-800’s arms — may have intrigued fans enough to suspend their skepticism until they’d actually seen the movie. Then again, maybe not. For all of the sci-fi/time travel/world re-building blockbuster spectacle, Terminator Genisys lost its own point. Another film will probably happen, but it faces an uphill climb.
Terminator Genisys releases on Blu-ray, DVD and Digital HD November 10th, 2015.
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