Screen Rant » tv commercials

Loud TV Commercial Volume Has A New Enemy

Bruce Simmons — Thu, 17 Dec 2009 11:42:42 +0000

What? I can’t hear you during the commercial?

Back in mid ’08 I vented about how loud TV ads are. I had conducted a little research and discovered the fluffy excuse that networks give the consumers: They aren’t louder, they only sound louder.

You have got to be &%$#ing kidding me? They call it “signal compression” which amplifies certain aspects of a signal. And if you didn’t feel insulted enough, there is always this one: Ads seem loud because they come on during the quietest moments.

Wow, they must think I’m some kind of simpleton who believes everything they read on the internet or believe in all those commercials I get pounded with.

Back on track:

An ad can’t be any louder than the loudest part of the television program it’s being played in.

To a tiny ...

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Exciting New Stargate Universe Trailer

Rob Keyes — Tue, 01 Sep 2009 23:13:45 +0000

For the Stargate fans out there dying to have an ongoing series back on the air to watch, hold on just one more month!

Until then, to help you get your Stargate fix, we have the brand new trailer for the upcoming Stargate Universe series. This one is something you definitely need to see and I think it’ll help bring in fans of old and new to the long-running sci-fi franchise.

Check it out after the jump…

Stargate Universe (SGU) is about a team, who through the new discovery of the purpose of the “ninth cheveron” on the Stargate device, end up travelling across the known universe onto a ship of the Ancients. The ship is named Destiny and she was constructed millions of years prior by the infamous Ancients with the purpose of planting Stargates many different galaxies. ...

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Should Television Ad Volume Be Equalized?

Bruce Simmons — Mon, 22 Jun 2009 21:20:49 +0000

Back in March of 2008, I went on a tear about the loud volume of commercials on our television sets.

We all know it, but networks say it isn’t so. Television stations drink the fruit punch and then say that ads are not louder than the program, but that they only sound louder. Duh!

Technically they are correct – just like the statement that it’s not the flame that hurts your finger, it’s the heat generated by the flame. Sorry TV guys, but the source is the source and that’s that. You can use whatever words you like, but you still look the fool trying to make us think you’re right.

Looking into why TV ads are louder, I discovered that advertisers take advantage of what is called mid range tones from the dynamic range compression process. ...

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Why Are TV Ads So Danged Loud?

Bruce Simmons — Tue, 18 Mar 2008 19:09:48 +0000

The other day someone was trying to tell me that TV commercials are much louder than the shows we watch, but I couldn’t hear them over the ad that was playing on the television at the time.

In fact, it’s not just on television any more. I was watching a Supernatural episode from the CW website and was assaulted with ads that were much louder than the show through my own computer – and that’s what got me going on today’s Screen Rant.

TV Commercials Are Too Loud, But Don’t Ask The TV Stations About It

Television commercial volumes (I’m using TV as my common reference) are too loud and without a doubt, we know it, but according to your local television station, they effectively insult us by telling us we are wrong.

Call a television station and ...

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