As I reported back on March 16th, The Sci-Fi Channel is changing it’s name to Syfy.  This name change is part of a brand image change by the 16-year-old network and it’s due to happen on July 7th, 2009.

“Syfy, imagine greater.” Take notice of the proper spelling.  There is no upper case F in the name.

This change is part of a plan to create their own marketable brand while still staying connected to the roots that have served them so well for more than 15 years.  It’s also a specifically coined term that they can copyright for themselves, unlike the term Sci-Fi which is generic across so many mediums.  Syfy will now make web searches and other references attributable to their own content.

Under this new brand umbrella, they’re looking to expand their horizons with ...

Click to continue reading Sci-Fi Morphs Into SyFy – Are You Ready?

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