
As I reported back on March 16th, The Sci-Fi Channel is changing it’s name to Syfy. This name change is part of a brand image change by the 16-year-old network and it’s due to happen on July 7th, 2009.
“Syfy, imagine greater.” Take notice of the proper spelling. There is no upper case F in the name.
This change is part of a plan to create their own marketable brand while still staying connected to the roots that have served them so well for more than 15 years. It’s also a specifically coined term that they can copyright for themselves, unlike the term Sci-Fi which is generic across so many mediums. Syfy will now make web searches and other references attributable to their own content.
Click to continue "Sci-Fi Morphs Into SyFy – Are You Ready?"




