With their big announcement back in March about changing their network name to SyFy, it looks like The Sci-Fi Channel is taking various steps to ensure we understand it’s their brand and not just Sci-Fi.  They’re looking to expand into various categories so they’re not restricted to just Science Fiction and hoping this helps branch out into different markets.  But what are they planning to help make that happen? Here’s a couple of things they’re working on and a bit later, I point out the definition of SyFy and I even have a few suggestions to help them along the way.

Unfinished Business

The Sci-Fi Channel, soon to be SyFy is looking to hit it big with a new project called Unfinished Business. The 2-hour movie is being looked at as a potential pilot for a ...

Click to continue reading How SyFy Is Planning To Be A Brand?

]]> http://screenrant.com/syfy-planning-brand-brusimm-6886/feed/ 26