Recently, Geoff Boucher from the LA Times had a chance to sit down with producer Frank Beddor (There’s Something About Mary), one of the minds behind the Monopoly concept, and Beddor gave readers the first ever look into what the story for the upcoming movie adaptation of Monopoly will be. What he said is not totally surprising: Beddor is working on a re-imagining of the Alice in Wonderland story called the Looking Glass Wars and he took that idea and applied it to Monopoly.

“[Hasbro has] this big world and this game — it’s the most famous board game in the world — and it just really came out of the whole ‘Alice’ thing. I took the approach of thinking of the main character falling down a rabbit hole and into a real place called Monopoly City … It was the re-engineering of ‘Alice in Wonderland’ that got me thinking and then with this it came around full circle and I was able to utilize that. That’s a big world. They were searching for that.”

Well the 2009 summer movie season is over for Hasbro and it has been financially successful. Transformers 2 has milked the entire world economy of over $800 million dollars, while G.I. Joe managed to drain the globe of $100 million this past weekend.  So what does that mean for Hasbro their future releases?

Well Steve “Frosty” Weintraub over at Collider managed to catch Brian Goldner, President and C.E.O of Hasbro, before a special screening of G.I. Joe: The Rise of Cobra and got some interesting answers about a few upcoming projects: Stretch Armstrong, Candy Land, Battleship and Monopoly.

I’ve been whining about the number of remakes and 3D movies that are coming out these days.  My cry?  Why oh why must we suffer this era of unorginality?  Well, criminey…  sometimes you just have to be careful what you ask for.

Despite the remake era, we’ve still had to suffer through many a computer game based movie and of course, now we’re seeing our toys coming to life and kicking our own butts.

The blurring of merchandising and film continues with Mattel aggressively pursuing bringing a “Hot Wheels” movie to the big screen. I’m sure I don’t need to explain to anyone what Hot Wheels are – those cool little metal toy cars that (at least if you’re a guy) you’ve known and loved at some point in your life.

So with brand recognition that strong, how could they NOT make a movie about them, right? RIGHT?