Avi Arad, ex-CEO of Marvel studios, has optioned the movie rights to the 2007 hit game Mass Effect.

Mass Effect was developed by Bioware, creators of the super-successful Knights of the Old Republic (the best Star Wars game ever on the consoles in my opinion). It is published by Video Game powerhouse Electronic Arts (EA) and was released exclusively on the Xbox 360 console and later the PC.

Avi Arad made it big when Marvel Comics went bankrupt in the mid-nineties. Toy Biz, which he helmed at the time, acquired the company in a sloppy mess of a merger/acquisition. He was instrumental in pulling Marvel out of bankruptcy and expanding the company into the film industry.