
The blurring of merchandising and film continues with Mattel aggressively pursuing bringing a “Hot Wheels” movie to the big screen. I’m sure I don’t need to explain to anyone what Hot Wheels are – those cool little metal toy cars that (at least if you’re a guy) you’ve known and loved at some point in your life.
So with brand recognition that strong, how could they NOT make a movie about them, right? RIGHT?
Click to continue "More Toy-Based Movies On The Way"


