Yesterday we found out that Warner Bros. has created DC Entertainment Inc. (DCE) to better expand the DC Comics into a multimedia brand of steel . Now comes the inevitable question of “What’s the game plan?”

MTV Splash Page posted a nice piece declaring which DC properties should be put on fast-track under the DCE banner, and this being Friday and all, I thought I’d once again do a little call-and-response on the topic (I now consider Splash Page’s Josh Wigler to be something of a pen-pal).

So in response to the call, here’s my take on the DC Entertainment venture and what paths it should be considering…

After the Disney/Marvel merger DC Comics and longtime-partner Warner Bros. had to be shaking in their boots. “The House of the Mouse” is already looking like a force that few will likely be able to reckon with.

Well, in an effort to become one of those few forces able to take on Disney/Marvel, Nikke Finke reports that Warner Bros. Entertainment Inc. has launched a new division, DC Entertainment Inc., in order to better expand the DC Brand.

Marvel fanboys have already been having heart palpitations wondering what the fate of their favorite characters will be in the hands of Disney. Now DC fans can officially share in that anxiety.

For those of you worrying right now that Guillermo del Toro is trying to reboot the work of Jim Jarmusch: stop worrying. It’s not going down like that. Instead, Bloody-Disgusting is reporting that del Toro is actually set to produce an adaptation of the DC Comics character, Deadman, for Warner Bros.

International director Nikolaj Arcel is reportedly set to helm DC/WB project.

In the DC Universe, Deadman is a circus trapeze artist named Boston Brand, who dresses up in a red suit and white makeup to perform under the stage name (you guessed it) Deadman. When Brand is murdered while performing his act, his spirit is held over by the Hindu goddess Rama Kushna, who endows Brand’s ghost with the ability to possess living bodies. Rama Kushna’s decree: for Brand to use his new powers to hunt down his murderer(s) and obtain justice.