Well the 2009 summer movie season is over for Hasbro and it has been financially successful. Transformers 2 has milked the entire world economy of over $800 million dollars, while G.I. Joe managed to drain the globe of $100 million this past weekend.  So what does that mean for Hasbro their future releases?

Well Steve “Frosty” Weintraub over at Collider managed to catch Brian Goldner, President and C.E.O of Hasbro, before a special screening of G.I. Joe: The Rise of Cobra and got some interesting answers about a few upcoming projects: Stretch Armstrong, Candy Land, Battleship and Monopoly.

Candyland, the iconic children’s game is coming to the big screen with even bigger behind the scenes talent. It will have an original story line, which comes as a shock amongst most of the legions of remakes being churned out in Hollywood.  I guess with an original idea it’s fairly easy to get top Hollywood talent to sign on to a film – the screenplay is being written by Tropic Thunder’s Etan Cohen and directed by Kevin Lima, the brains behind the widely loved Disney film, Enchanted.

The blurring of merchandising and film continues with Mattel aggressively pursuing bringing a “Hot Wheels” movie to the big screen. I’m sure I don’t need to explain to anyone what Hot Wheels are – those cool little metal toy cars that (at least if you’re a guy) you’ve known and loved at some point in your life.

So with brand recognition that strong, how could they NOT make a movie about them, right? RIGHT?