Beowulf in 3D did huge business, and with many more 3D movies on the way, this could very well be the future of entertainment.
What is most remarkable about Beowulf is the animation style: Nearly photorealistic. But what is also interesting is director Robert Zemeckis’ decision to make the movie 3D. The primary goal of Zemeckis, the producers and the studio was to make a 3D movie first, and a traditional 2D movie second.
According to the Denver Post, only 20% of theaters screening Beowulf were 3D, yet they accounted for 40% of the opening weekend gross of $28.1 million. And in it’s second weekend, IMAX theaters accounted for 17% of total box office grosses although they accounted for only 2% of total screens! Of course, theaters screening in 3D charged extra, but the attendance numbers were huge. With that kind of success, what’s next for 3D film entertainment?
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