[Update: The Big Game is on - Watch the complete list of Super Bowl Movie Trailers!]
Whether you watch it for the football or for the commercials, the Super Bowl has become one of most watched events on TV, with over 100 million viewers tuning in last year.
The Super Bowl has become the premier event for companies to display new, clever and often funny ads unveiling their new and upcoming products. In recent years Hollywood too has seized the opportunity to put their movies in front of the very large audience at one time – which is like icing on cake for us dual football/movie fans…
The opportunity doesn’t come cheap either: each 30-second spot this year will run about $3 million – that’s a whopping $12 million for a two-minute trailer!
Despite of the sluggish economy, most major Hollywood studios are taking advantage of the large Super Bowl XLV audience to run trailers for their major tent pole movies releasing this year. It’s an impressive list and, for a few films, this will be their first time showing anywhere. Take a look at the full list below listed by order of theatrical release date. Click on any of the highlighted titles for more information on that particular film:
- The Eagle (February 11th)
- Just Go With It (February 11th)
- Battle: Los Angeles (March 13th)
- Priest (May 13th)
- Kung Fu Panda: Kaboom of Doom (May 27th)
- Rango (March 4th)
- Limitless (March 18th)
- Thor (May 6th)
- Pirates of the Caribbean: On Stranger Tides (May 20th)
- Super 8 (June 10th)
- Transformers: Dark of the Moon (July 1st)
- Captain America: The First Avenger (July 22nd)
- Cowboys & Aliens (July 29th)
- Justin Bieber: Never Say Never 3D (February 14th)
- Take Me Home Tonight (March 4th)
There’s a staggering amount of potential box office firepower on that list. The pre-game section of movies will air during the pre-game festivities at a steeply discounted rate; the same goes for the after-game section of movies which will air during a post-game episode of Glee.
Notable films missing from this list are X-Men: First Class, Green Lantern, Sucker Punch, Fast Five, The Hangover 2, Cars 2, Rise of the Apes, Harry Potter and the Deathly Hallows Part 2, Conan the Barbarian, Real Steel, The Three Musketeers 3D, The Twilight Saga: Breaking Dawn Part 1, Mission Impossible – Ghost Protocol and Sherlock Holmes 2.
Even the list of films without commercials is impressive and you can see every film releasing this year in our Massive 2011 Movie Preview. Now most of these movies are still in the process of shooting and most likely don’t have enough footage for a proper trailer, but at the very least some of these potential blockbusters would benefit from having a 30-second spot airing.
The biggest news that accompanies the release of this list is probably the debut of the Captain America: The First Avenger trailer, the Pirates of the Caribbean: On Stranger Tides trailer and the first full trailer for Transformers: Dark of the Moon. While most people watching the Super Bowl will see these ads for the very first time, film fans and fanboys all know that the full versions could likely hit the web via YouTube or Apple days before the game is actually played.
So keep an eye out between now and February 6th to see if the film you are most excited about this year has a trailer release early.
Do you plan on watching Super Bowl XLV this year for the game, the commercials or the trailers?
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Source: The Hollywood Reporter