For years, the Super Bowl has established itself as the most-watched television event of the year. Shows aspire to earn the post-game slot due to the inevitable influx of ratings, and advertisers fight over who gets a piece of the precious airtime that comprises the annual crop of Super Bowl commercials. However, one of the most heavily discussed aspects of the big game is the halftime show.
In the last decade, legendary performers like Paul McCartney, The Rolling Stones and Bruce Springsteen have all headlined the halftime show, and over 114 million tuned in for Madonna’s record-breaking 2012 performance. While the comparative quality of these performances is debatable, the bottom line is that Super Bowl halftime shows are often the most memorable thing about the event (who was playing the year of that infamous Janet Jackson performance, by the way?). Now that football season is in full swing, we have news on who will be the next performer to become a part of TV history.
Pop singer Bruno Mars will perform at the Pepsi Super Bowl XLVIII Halftime Show on February 2nd, 2014. The singer – best known for chart-topping tunes like “Just the Way You Are,” “Grenade” and “Locked Out of Heaven” – confirmed the news himself on Fox NFL Sunday and subsequently posted a one-minute teaser of his performance on his official YouTube channel (see above).
Traditionally, more seasoned artists have been granted the halftime performance, but the selection of Mars fits right alongside recent performers like Beyoncé and The Black Eyed Peas. It’s clear that Fox is striving for the all-important demographic of viewers between 18 and 49 years of age, and by that rationale, they could hardly go wrong with someone like Mars. He has proven himself a viable commodity in pop music, having become the fastest male artist to land five number one hits since Elvis Presley. Not to mention that his appeal is perhaps a bit broader than an act as young-skewing as LMFAO and Nicki Minaj, both of whom were featured in Madonna’s performance two years prior.
Regardless, a Super Bowl halftime performance can only be a good thing for Mars’ career and could help expose his music to a whole new audience in the process. Still, some football fans out there probably would have preferred that a more established artist was given the chance to perform during next year’s game.
Do you think Mars is a wise choice for Super Bowl XLVIII? If not, who would you have liked to see perform at the halftime show? Sound off in the comments section below.
Super Bowl XLVIII will air Sunday, February 2nd, 2014 on Fox.