It’s “Big Game” Day! For most tuning in this Sunday afternoon, it’s that one day a year that viewers actually don’t mind interruptions during the main event. In fact, it’s those interruptions that may prove to be the most entertaining.
Much of that is due to the enormous cost of a 30-second spot advertisers need to pay CBS to advertise their product or service. Advertisers need to meet high expectations in delivering buzzworthy, catchy and memorable moments since they’re forking out an average price of $3.8 million per each 30 seconds.
For Super Bowl XLVII, several movie studios are burning into their marketing budgets to win over potential theatergoers for several of this year’s biggest movies. Summit is showcasing Snitch; Disney is promoting Iron Man 3, Oz the Great and Powerful and The Lone Ranger; and Paramount is advertising Star Trek Into Darkness and World War Z. Universal will also unveil the very first look at Fast and Furious 6.
The full Super Bowl TV spots for Snitch and World War Z are already online, while teasers for the other four will be updated with the full versions as they air and become available via YouTube. Be sure to also check out our feature on 2013 Super Bowl Commercials – A Complete Guide.
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Full & Extended Super Bowl Movie Trailers
Fast & Furious 6
Details on the Fast & Furious 6 trailer here!
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Iron Man 3
Details on the Iron Man 3 extended Super Bowl trailer here!
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Oz the Great and Powerful
Details on the Oz the Great and Powerful Super Bowl spot here!
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Snitch
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Star Trek: Into Darkness
Details on the Star Trek 2 Super Bowl spot here!
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The Lone Ranger
Details on The Lone Ranger Super Bowl spot here!
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World War Z
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That Into Darkness trailer is just the announcement trailer with a different YouTube title. It even says to wait for the full trailer last month.
That’s why it’s in the “Teaser” section
The teasers will be updated when the full spots air and become available online. Only two of the seven movie trailers have released in full before the game.
Superbowl trailers used to be big spectacles that showed tons of new stuff that everyone was eagerly anticipating. Now they are just abridged versions of trailers that already are available for a long time. They are not even worth watching anymore, let alone voting for them. I guess the insane money they ask for advertisement screentime ruined the whole thing.
the star trek teaser is up on youtube and itunes. here is the youtube link http://www.youtube.com/watch?v=6d-9rtz8rrw&list=FLTEmT2BT6q8PVHLVOZnqxuA&index=1. and its about half new footage.
Definitely Fast 6. They are going all out with the action in this one.
http://www.youtube.com/watch?v=wjy7RWV3JHw Fast And Furious 6 super bowl spot.
http://youtu.be/kVaGzl7B-oQ Oz super bowl. now just waiting on Iron Man!!!
fast and furious 6 for sure the best one
how long was the Iron man 3 spot? (didnt watch the game)
Thankfully I have Screen Rant because we never get the Super Bowl ads here in the UK.
Thanks for putting the videos in this article for your international readers guys and gals.
Oh Snap Fast 6 is out ? …gotta check that out !
I don’t get what anyone saw in Iron Man 3 trailer? Anti climatic. Best trailer has been Fast 6.
http://www.youtube.com/watch?v=S9wFAtmo-14&feature=youtube_gdata Iron Man 3 extended spot.
Woah, that completely changed my perspective! Just kidding, still lame.
what happened to MAN OF STEEL
Beyonce causes a power surge! lol just kidding the Star Trek trailer!
Honestly when the power went out i thought bane was coming out from the locker room with an “instrument of your liberation” lol
Honestly its not even fast and furious anymore, it’s more like die hard in a mustang.
Too true
Fast six, Star trek, and Lone ranger were best IMO. Also, great game. GO RAVENS!!
Fast and furious getting most votes, you have to be kidding.
Agreed.. that movie series’s is garbage.. haven’t seen one since the first one
If you haven’t seen one since the first, how can you comment on the quality of the rest of the series? Granted, the second, third and fourth movies were poor but Fast FIve was by far the best so far. It completely galvanised the franchise and shocked a lot of people at the same time. Give it a chance…you might just like it!
I actually got banned earlier from the Man of Steel Facebook page due to my comments on how poor it was that there was no Man of Steel Super Bowl trailer. I must have touched on a raw nerve and they couldn’t deal with it. I really think they missed a trick.
Iron man and Fast and Furious rocked my socks.I was disappointed in no new man of steel trailer
Fast and the Furious… Omfg, complete overkill and completely ridiculous. “Vehicular warfare” – gotta be kidding me xD
“Advertisers need to meet high expectations in delivering buzzworthy, catchy and memorable moments…” I can’t agree with you more! That is a tun of money going into just one 30 second spot! Love the article and how each movie trailer that aired during the Super Bowl is posted! I am part of an online entertainment company; Vlizz Entertainment! We just published an article about each movie trailer aired during the super bowl as well! You should go and check it out!
http://vlizz.com/2013/02/05/super-bowl-2013-movie-trailers-iron-man-3-star-trek-into-darkness-and-more/
Fast 6 for sure! I always leave those movies wanting to hop on the highway to start weaving in and out of traffic wayyy over the speed limit lol
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