5 Reasons Summer Blockbuster Movies Are Failing at the Box OfficeAugust 5, 2013 • By Ben Kendrick
Lately, it’s becoming increasingly difficult for summer blockbusters to make a splash at the box office. What used to be three months of memorable blockbuster moviegoing, the modern summer film season hasn’t just become longer (starting in late April and running through August), we’re also seeing an increased number of high profile releases vying for box office dollars week to week. Therefore, it’s more important than ever that any individual film makes a big splash in its opening weekend – or be doomed to obscurity as the next round of contenders come into the multiplex.
2013 has been especially rough – with several tentpole blockbusters failing to gain traction with critics, and worse yet, audiences. Films on the list include Disney’s The Lone Ranger, Columbia Pictures’ After Earth, and Universal Pictures’ R.I.P.D. which will be lucky to make back half of its $100 million+ budget. Considering blockbusters help provide revenue for smaller art-house films and mid-level studio productions, costly box office bombs can have a serious impact on the upcoming film slate.
In order to prevent further costly studio misfires, we’ve put together a list of 5 Reasons Summer Blockbuster Movies Are Failing at the Box Office. Of course the list is not all-inclusive, so once you’ve had a chance to read our reasons, share your thoughts in the comments.