Few would argue that when David Ayer’s Suicide Squad is released later this summer, both the build up surrounding it as well as the movie’s family-friendly PG-13 rating will most likely result in one of the biggest – if not the biggest hits of the summer movie season. With its stacked cast and first onscreen incarnation of the Joker since the late Heath Ledger’s Oscar winning performance in 2008’s The Dark Knight, audiences are beyond eager to see what’s in store.
So far Warner Bros and DC have been playing things quite safe and avoiding both giving away too much, as well as hyping the movie too intensely. Whether it’s just conjecture or actual fact, it seems that the studio has resigned itself to teasing bits and pieces, allowing the collective hysteria for what could be do the rest. Though trailers are always welcome, by this point there isn’t a single fan that isn’t committed to seeing the movie once it opens and it is this word of mouth that Suicide Squad will live or die by.
All that being said, it appears that once again it’s time for fans to get another little taste of what’s on its way this August. Warner Bros has just dropped two Suicide Squad TV spots (which you can see below) and as has been the ongoing case thus far, nothing major is being given away. Instead, the spots serve as yet another injection of high-adrenaline action and snappy one-liners.
If this past spring’s Batman v Superman: Dawn of Justice was too dark and serious for some, Suicide Squad looks to be that film’s livelier and even comical summer counterpart. What’s more, compared to the near continuous flow of marketing that followed Batman v Superman around in the months preceding its release, Suicide Squad has been much more measured in its approach. Aside from some positive early reviews, even the film’s future is unknown. Fans are aware that there is talk of a Harley Quinn spin-off movie, but unconfirmed rumors also still persist that other Suicide Squad members will be getting their own standalones. Even the idea that some members of the Squad will be killed off in the upcoming movie has neither been confirmed nor denied.
All questions regarding the Suicide Squad will of course, be answered in due time, but at present these concepts weigh quite heavily on the minds of fans. The DCEU has massive potential for expansion and in light of that reality, it almost feels as though Warner Bros is experimenting with different modes of marketing and seeing what sticks in terms of delivering a better box office performance.
That being said, the only thing that will truly decide Suicide Squad’s box office fate – and to a certain degree the movie’s future sequels and spin-offs – is a quality effort the first time around. Given the source material, the cast, the director and what little bits we’ve seen so far, Suicide Squad has got the essential elements of a blockbuster down. Whether or not that ends up being the case is something that only the passage of time can fully answer.
Suicide Squad opens in U.S. theaters on August 5, 2016, followed by Wonder Woman on June 2, 2017; Justice League on November 17, 2017; The Flash on March 16, 2018; Aquaman on July 27, 2018; an untitled DC Film on October 5, 2018; Shazam on April 5, 2019; Justice League Part Two on June 14, 2019; an untitled DC film on November 1, 2019; Cyborg on April 3, 2020; and Green Lantern Corps on July 24, 2020.
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