Though Suicide Squad officially hits U.S. theaters this Friday, New York City already hosted the world premiere of the film, and some moviegoers have had the chance for an early viewing. The buzz for this film has been escalating over the past year, and the projected opening weekend take has now reached as high as $140 million.
The movie got an unexpected dose of extra publicity at the NYC showing, when director David Ayer engaged with fans and inadvertently caused some DC vs. Marvel drama. While Warner Bros. may not approve of this type of attention, they’ll likely be counting on the strength of their marketing of the film so far. Conscious of the public’s dislike of the “downer” tone of the DC Extended Universe, the studio has used every trick in the book to push the fun and flashy side of Suicide Squad.
To that end, WB has been dropping batches of trailers online, on the big screen, and TV. The latest extended TV spot, which you can watch above, highlights Harley’s (Margot Robbie) hotness as well as her acrobatic fighting skills. The video also offers quick cuts of each of the team members displaying some element of badassery, with extra focus on Deadshot (Will Smith) and The Joker (Jared Leto). Then there’s the inevitable friction from putting such a wild array of violent misfits together on a mission.
Smith, Leto, and Robbie’s short shorts are joined in this supervillain team-up by Jai Courtney as Boomerang, Jay Hernandez as El Diablo, Karen Fukuhara as Katana, Adam Beach as Slipknot, and Adewale Akinnuoye-Agbaje as Killer Croc. Viola Davis’ Amanda Waller and Joel Kinnaman’s Rick Flag pretend to be in control of the mayhem.
While some may be feeling trailer fatigue at the sheer volume of Suicide Squad trailers, there is a positive takeaway from the deluge. Many lackluster films have enticed moviegoers by using all their best stuff in the trailer(s). Considering how the WB managed to release so many clips, each one recut and rearranged and with some new material, it’s a good sign that all of those videos were entertaining in their own way. This means there’s a lot of good material to work with, that holds up to many different edits and interpretations. Here’s hoping that the final, full-length product will be as brash, bold, and funny as all this marketing has made us believe.
Suicide Squad is scheduled to arrive in theaters on August 5, 2016, followed by Wonder Woman on June 2, 2017; Justice League on November 17, 2017; Aquaman on July 27, 2018; an untitled DC Film on October 5, 2018; Shazam on April 5, 2019; Justice League 2 on June 14, 2019; an untitled DC film on November 1, 2019; Cyborg on April 3, 2020; and Green Lantern Corps on July 24, 2020. The Flash and Batman solo movie are currently without release dates.
Source: JoBlo Movie Trailers