Last summer, the 80s made a comeback by way of Netflix’s smash hit Stranger Things. The sci-fi drama followed a rag-tag group of kids across Indiana, collecting tons of 80s ephemera and a horde of nostalgic fans as it went. Now, with season 2 set to premiere this Halloween, the show is about to follow up on its stellar first season.
Not only will Stranger Things season 2 bring back our favorite (and not-so-favorite) characters and introduce some exciting changes, the show is primed to bring on more 80s pop culture. Pizza giant Domino’s decided to cash in on the show’s popularity — and 80s aesthetic — by placing one of the Stranger Things stars in one of the most iconic 80s movies of all time: Ferris Bueller’s Day Off. In a new series of ads by the company, Joe Keery (aka Steve Harrington, aka Jean Ralphio’s long-lost father) plays the classic Matthew Broderick character to a T.
In the first ad, Keery parodies some of the film’s opening scenes, with a 2017 technology update and a Domino’s-centric plot added in for good measure. The second spot follows Keery as he parts ways with a Sloane Peterson lookalike before dashing home in time to catch his pizza delivery. On his way, Keery does a near shot-for-shot recreation of the memorable sequence, including the original film’s unforgettable trampoline shot, and a humorous moment between “Ferris” and two sunbathers.
At 24, Keery is the same age as Broderick when he first stepped into the iconic Ferris Bueller role. Unlike Broderick, Keery was relatively undiscovered until just last year, when he made a breakthrough debut on Stranger Things as Nancy Wheeler’s popular boy love interest, Steve Harrington. He previously scored bit roles in shows like Sirens, Chicago Fire, and Empire, and acted in the independent film Henry Gamble’s Birthday Party.
Whoever decided to cast Keery in these commercials deserves a raise. Not only does he carry the 80s cred of Stranger Things with him, he exudes careless high school charisma like nobody’s business. This is an awesome move by the company, especially since it looks like these shoots were way more involved than your average commercial. These ads emulate Ferris Bueller outlandishly well, and appear to even use the same Long Beach house as an exterior set.
Netflix and pizza is a pretty obvious combo, so this all ties together for some fun marketing.
Stranger Things season 2 hits Netflix on October 31.
Source: Domino’s Pizza