The Rogue One: A Star Wars Story hype machine has been in… well, hyperdrive for months now. The first trailer introduced fans of a galaxy far, far away to Jyn Erso and her crew of rebel misfits tasked with stealing the plans to the Empire’s superweapon the Death Star with the hope of bringing about its destruction. Since then, Disney and Lucasfilm have slowly been turning up the heat on the film’s marketing campaign, delivering a steady stream of advertisements and content related to the film, some of which have taken great pains to connect the prequel story to the rest of the known Star Wars saga.
Developing a through-line between Rogue One and the story that immediately follows it has been an important part of the film’s efforts to get fans excited. After all, the movie may not have a direct connection to the Skywalker storyline, but the events depicted in it do give Luke the edge he needs (with a little help from the Force) to become the Jedi master who plays a key role in dismantling the Empire. That being said, a new promo does what it can to show everyone just how important Jyn’s mission is and what it leads to (SPOILER: the destruction of the Death Star).
But the promo isn’t just a point A to point B-style refresher on the story most could recite in their sleep. Instead, it takes more of a point B to point A-style approach to telling you what you already know. And that’s the fun of it. In fact, if you have sat in anticipation for Rogue One for months, endlessly scrutinizing each and every new trailer, TV spot, and poster and found yourself wondering what a Rogue One promo made by Jonathan Nolan look like, well, the folks at Lucasfilm have managed to approximate an answer to your query quite well.
Just like Memento and Westworld, this new promo likes to play with time in order to connect one piece of a much larger story to another. This time, however, it works out to be a fairly linear process, taking the climactic events from Star Wars and rewinding them all the way back to Mon Mothma informing Jyn Erso there’s a mission awaiting her attention and particular talents.
Weaving in some key bits of dialogue from the likes of Han Solo, Luke Skywalker, Princess Leia, and, of course, Jyn Erso, the promo turns fan nostalgia into its driving mechanism, not just reminding them how the events in Rogue One lead directly into A New Hope, but by taking them by the hand and showing them. It’s a clever promo that, on the eve of the film’s U.S. release, makes for some fun if unconventional viewing, given that much of what it shows of the new film is played in reverse. Still, it’s not as if most fans haven’t seen it all before.
Source: Star Wars