Lucasfilm president Kathleen Kennedy recently mentioned that the studio is contemplating a future for Star Wars that did not include a continuation of the Skywalker family saga past 2019’s Star Wars: Episode IX and consisted exclusively of anthology films. Obviously, this places a great deal of pressure on the first spinoff, Rogue One: A Star Wars Story. Luckily, the movie is expected to do quite well at the box office, with the first opening weekend projections estimated at $130+ million. That isn’t in the same ballpark as The Force Awakens‘ record-breaking debut last year, but few projects could ever reach that level.
Of course, Rogue One‘s commercial prospects will be impacted by its word-of-mouth. Fans will learn if the film lives up to the hype shortly, since the world premiere is set for Saturday, December 10. Before then, however, Lucasfilm will get the Star Wars celebration started early with a live streaming event that will take place later this week.
In a press release, Twitter announced that they are teaming up with Disney and People magazine to stream a special Rogue One event. It will feature never-before-seen content from the film, as well as a Q&A session with the cast and director Gareth Edwards. Twitter will begin streaming on Friday, December 2 at 10 a.m. PST from a surprise location. The event can be found online on Twitter and connected devices, RogueOne.twitter.com, in Twitter moments, and through the official Star Wars and People Twitter accounts.
Edwards will be joined by Kennedy, Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, and Riz Ahmed. They will be providing behind-the-scenes commentary during a live discussion, hopefully revealing some amusing stories from their time during production. Fans will be able to take part in the festivities by asking questions using the hashtag #AskRogueOne. With the event taking place so close to Rogue One‘s release, nobody is expected to be too candid, but there still should be some fun tidbits shared as moviegoers anxiously count down the days until the film hits theaters. It will be interesting to see what the sneak peek consists of, since plenty of footage has already been shared in the trailers and TV spots.
The Rogue One event is just the latest in a growing line of tentpoles using social media platforms to rev up excitement amongst viewers. Over the summer, the Suicide Squad red carpet was streamed on Twitter for all to enjoy, and last year Disney streamed the Force Awakens premiere. These are nice gestures from the studios, since not everyone who wants to attend these events can make it. Through the miracle of technology, the whole world can be included and take in all the sights and sounds, which only makes audiences’ connections to these properties stronger.