By now, it’s been well-established that Star Wars is much more than a film series. The property is an extremely lucrative merchandising juggernaut, and everything from action figures to packs of gum will come labeled with the now-familiar logo. Thanks to a collection of memorable characters, a rich mythology, and the setting of a galaxy far, far away, Star Wars has an appeal unlike any other franchise, and people are always interested in collecting the latest tie-in products.
A key part of Star Wars‘ target demographic are children, meaning that toys undoubtedly sell like hotcakes. Numerous companies have cashed in on Star Wars’ popularity over the years, with one of the best-known examples being LEGO. They’ve been offering themed sets from the films dating back to The Phantom Menace in 1999, and with Disney releasing a new movie annually, they have plenty of opportunities to add to their already impressive list of kits. Now that Rogue Friday is here, the Rogue One: A Star Wars Story LEGOs are available.
Master builders can have some pretty wild battles between the Rebels and the Empire just from this first wave of products. There are five vehicles (including the new U-Wing and TIE Striker) that all come with mini figures so people can recreate (possible) sequences from the movie. LEGO is also continuing their Buildable Figures line, with models for Jyn Erso, K-2SO, and the Imperial Death Trooper. Check out images of them all in the gallery below:
In addition to the toys, LEGO also unveiled a fun riff on the popular “Find the Panda” puzzles with an amusing “Find the Death Trooper” picture (we’ve included it in the gallery). In it, one of the new Imperial Death troopers is not-so-subtly hiding amongst a squad of regular stormtroopers, sticking his head out for all to see. Over the years, LEGO has become known for their sense of humor, and this is just another example of that.
Savvy moviegoers know that sometimes, tie-in toys can contain bits of information that haven’t been revealed yet, but it would appear that these LEGO sets are “clean,” as it were. All of the ships and vehicles have already been displayed in previous marketing materials, and the situations depicted (the ragtag Alliance fighters go head-to-head against the Empire) were fairly obvious based on what’s been shown in the trailers. With the basic premise of Rogue One being common knowledge, fans can use their imagination and make their own adventures as Jyn Erso and company try to steal the Death Star plans. This is part of the fun of buying Star Wars toys, as the Go Rogue video series has illustrated. And with a video contest now underway, people have all the more incentive to get building.
Rogue One: A Star Wars Story opens in U.S. theaters on December 16, 2016, followed by Star Wars: Episode VIII on December 15, 2017, the Han Solo Star Wars Anthology film on May 25, 2018, Star Wars: Episode IX in 2019, and the third Star Wars Anthology film in 2020.
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