Lucasfilm has unsurprisingly done a great job marketing this month’s Rogue One: A Star Wars Story so far, increasing the already high levels of anticipation. The film has sold a large number of tickets ahead of its opening weekend, which is projected at $130+ million domestically. Many fans have enjoyed the bevy of trailers and TV spots that have hit the web during the home stretch of advertising, and they all can’t wait to see the action unfold up on the big screen.
Star Wars, of course, is a global brand with massive appeal, so Disney and Lucasfilm have made sure to promote Rogue One in the foreign markets as well. Over the course of their campaign, numerous international trailers have been released, some of which debuted new footage for moviegoers to carefully analyze. Today, a new preview makes its way online (watch it above), peeling back more layers as Rogue One approaches its release date.
Structurally speaking, this trailer follows a similar template to the more recent ones. Positioned as presumably a final theatrical preview, its main goal is to set the stage for the story, and much of what has already been revealed is reiterated here. The Rebel Alliance brings in Jyn Erso after intercepting a coded message from her father, Galen. Jyn teams up with Cassian Andor to recruit a team so they can steal the Death Star plans and gain an advantage in the Galactic Civil War. No new narrative details are disclosed, which is probably for the best since Rogue One is about a week away and is already a commercial hit.
The trailer does provide some more action beats, including an extended look at Chirrut Îmwe’s encounter with a squad of stormtroopers. Chirrut is a blind warrior who must rely on his other senses to fight. Fans get a brief taste of that in the preview, before Baze Malbus comes in and blasts the remaining soldiers away. There’s also a short sequence where Rebels plant explosives and what seems to be Director Orson Krennic’s shuttle blows up. Due to the editing in the trailer, it’s difficult to tell if the two scenes are related or separate moments stitched together for effect. Both shots look to be set on the tropical planet Scarif, so either way, they’re probably part of the same battle.
At this point, no matter how thrilling it is to see Rogue One content, any new trailers are unlikely to move the needle in one way or another. Lucasfilm recently screened 28 minutes of footage from the movie during the press junket, and the reaction to that presentation was very positive. As fans await the lifting of the professional review embargo, the word-of-mouth generated by the extended look is more encouraging than any well-put-together trailer. After a complicated and troubled road to theaters, Rogue One is almost here, and it should be another happy holiday season for viewers.
Source: Lucasfilm (via Disneyland Experience)
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