The Star Wars franchise is venturing into unfamiliar space later this year. After devoting seven saga films to follow the story of the Skywalkers, the focus now shifts to Jyn Erso and her efforts to steal the plans to the Death Star in Rogue One: A Star Wars Story. Felicity Jones, who is playing Jyn, has been put in a once of a lifetime opportunity to not only lead a Star Wars movie, but also be the face of the first non-saga film.
Coming straight off the record breaking success of Star Wars: Episode VII – The Force Awakens, expectations are high from fans and the studio. Jones is not going to be alone in this effort to prove there is interest in this universe outside of the main episodes, with a talented cast surrounding her, plus the inclusion of Darth Vader himself. Now, Erso and her crew are back in new international posters.
The official Star Wars Twitter account has released two new international posters from South Korea and Japan. The first puts the focus on the team as a whole, as they apparently sneak their way through the Empire. The second poster shows Jyn alone, standing on the beach of Jedha with the Death Star looming large in the background. Check out the brand new posters:
These posters are likely not meant to get people interested in seeing the film. At this point, people know whether or not they are going to see Rogue One and neither of these posters will do much to bring in new viewers. That said, Disney is clearly sticking to a marketing plan that is putting Jyn Erso front and center for this movie as to let audiences know beforehand that this will primarily be her story. While other members of the team will have plenty of character and an arc in their own rights, the majority of the story seems to revolve around Jyn’s journey specifically.
The most interesting thing to watch as the marketing team enters the final stretch is how (or if) they use Vader to bring in more people. The entire promotional campaign has only shown Vader for a single scene, where we simply see the back of his helmet. It could be ideal for them not to use him heavily or anymore as to not further boost expectations of his return, but it is almost shocking how little they’ve shown.
Vader’s role is not going to be at the small level of Luke Skywalker’s in The Force Awakens so any of his scenes would seem to be fair game. The shot of the back of his helmet alone got people excited to see Rogue One, but hearing him talk, or light up his lightsaber, or even use the force would generate even more buzz for the film. Disney and Lucasfilm need this to be a big hit so they can continue with their mysterious plans past the young Han Solo movie, so do not be surprised if Vader’s presence becomes bigger as the movie approaches.
Rogue One: A Star Wars Story opens in theaters on December 16, 2016, followed by Star Wars: Episode VIIIon December 15, 2017, the Han Solo Star Wars Anthology film on May 25, 2018, Star Wars: Episode IX in 2019, followed by the third Star Wars Anthology film in 2020.
Source: Star Wars